Technical Writer Wanted For The Glue Company

No special skills needed - it's a cut and paste job...

If you have a Facebook feed or other social media connection you'll have had any number of people passing on information from others by simple means - they have pressed a hashtag key or a forward button and flooded the computers of their friends with another political meme or picture of a cat riding a motor mower.

It is the civilian version of what used to be the rip-and-read radio news service that interposed itself between you and a teletype machine. It kept you up-to date, but generally the date was July 8, 1959. Still, it was better than waiting for the newspaper to be thrown into the rhododendrons at 5:00AM next morning, particularly if the news was not what the editor or the owners of the paper wanted you to read...'cause then you didn't read it and never even found out that you didn't read it until much later.

Nowadays we instantly read, hear, see, and possibly taste darn near everything over the computer and a juicy news story will be available over dozens of feeds...but if you look carefully, the dozens of feeds are all saying the same thing. Because most of the writers of the various posts are sitting down by the teletype machine with a pair of scissors and a pot of glue.

It's the same for the technical photographic writing. You may see a dozen reviews of a new camera or lens but eleven of those will say the same thing because they have been derived from a press release or product sheet. It is only No.12 that has anything new because in many cases only No.12 has actually had the camera in hand and pressed the shutter button. Don't be too cynical about the other 11 - there may not have been enough of the new cameras in the country when the call for a tech report came out and the writers have just had to wing it.

You can have confidence to a certain extent in the eleven other reports. If they have not been typo'ed too badly you will get the basic information you need. But if you want to really find out the valuable bits, look for that twelfth piece. It is only the people who have handled the equipment* that will be able to let you have a human view of it.

And then come down to the shop and pick it up and form your own assessment. Judge as carefully as you might, and remember that you are as free to have a good opinion about new equipment as to have  a bad one.

*Sometimes with sticky fingers.

Images: farming on a small scale at Cannington Showgrounds.

Weegee Woulda Been Proud Of Joby

Arthur Felig was not a man to use compact cameras for delicate pieces of ethereal art. His batting record with still life bowls of fruit was woeful. I do not think he ever used a graduated neutral density filter at the seaside in his life.

Yet...he was the greatest blood and guts press freelancer...in the toughest areas of New York in the 1940's...and he used press cameras to do it. One shot, two shots, and then run for it. Run for the car to develop the film pack in the boot and then run for the picture desk of the newspaper.

Arthur...also known as Weegee...had no time for weak equipment, and if you are in the same frame of mind, Joby have just what you want - the Joby Pro Series Hand Grip With Ultra Plate 208.

Heckuva thing to sell - a complex metal casting to bolt onto the bottom of your camera and a rubberised grip to hold it with. I mean, cameras have grips already, don't they? Yeah, but not if you're Weegee class - big handed with tough assignments.

If you need to sling a flash from the left hand side of a camera instead of right in the middle, this is the deal. You screw on a Manfrotto double-thread adapter, a cold shoe, Joby's own locking arm, or any other connector to the top of that grip and the thing is going to stay there without coming off in ANYTHING.

 

You can pop the baseplate onto an Arca-Swiss mount all along the length. You can run a wrist strap or one of your camera stop ends onto the right lower edge of the camera as well as the upper right edge and sling the camera vertically like the old Leica M5. Metz provided this option for years with the metal bracket of the 45-series and it was a blessing. It would be even more so now when we want to keep that damned strap out of our eyes as we raise the camera for a shot.

If you've a mind to, you can attach the grip below the camera for a handle. Raise the thing above the crowd surrounding the murder victim, fire the flash, and run for it*. Weegee would have.

And if worst comes to worst,  that handle and the metal casting make a good mace. A lot easier to hang onto than the grip of your average DSLR.

* Popping a red-hot Press 25 at your pursuers while you leg it...

Who In Their Right Mind Would...

a. Give their credit card details to an unknown person on the other side of the world for a small camera accessory that they could just as easily buy in Perth?

b. Air-freight a small camera accessory half-way around the world to Perth?

c. Think that they support the conservation of the ecology of the planet while compelling someone to fly a jet aircraft halfway around the world to deliver a small camera accessory?

d. Need a small camera accessory - since the cameras we use have every conceivable function built-in?

e. Stock a small camera accessory that yields about $ 2.00 profit if it sells immediately and $ 20.00 loss if it sits on the shelf for six months?

f. Take pictures that are never again looked at - sitting as they do on hard drives or in computer bodies - with expensive small accessories that have come half-way around the world?

g. Enter pictures taken with small accessories into photo contests that are destined to be seen only by other people who are willing their competitors not to win?

h. Put up photo contests that revert to a fight between users of two different camera systems...and their small accessories from America?

i. Agree to act as a judge at such a contest for the price of a glass of cask wine and some cheese on a stick?

j. Read lists like this?

The answer to these questions is " pretty much everybody I know..." in one way or another.

I have just completed the exercise of pricing up items from international firms for one of my hobbies - building miniature scenes - and then calculating the shipping, postage, handling, and enchilada fees for them. Then I went round to the lady in Myaree who runs Miniature World and bought the little furniture over the counter for less than it would have cost imported. I call that a win - and I suspect that clients of Camera Electronics might be fooling themselves if they indulge in late-night forays with their credit card onto overseas sites. They would do far better to come down to the shop and get the goods in hand right now.

As far as taking pictures and never having them seen, Instagram and Flicker solves that problem, though sometimes the feedback is not quite what we would desire. I'm still debating whether offering images to locally-produced publications is productive or not - so far the only thing it has produced is silence from the editors. This would not bother me so much if it were not for the fact that every time I call round the editorial office they turn off the lights and hide behind the couch. I am starting to get a feeling...

PS: Don't feel bad about reading internet lists. We all do it, and it is forced on us. It is a social media trick they teach in the lectures. At least we are not giving you pictures with dead whales on freight cars...

Tune-Up Time With Manfrotto

How many of us get a tool kit with our new digital cameras these days? In the old film days it was common for the box containing the SLR or rangefinder camera to have a complete tool pouch including a stilson wrench, set of spanners, lens brace, film jack, and a bottle of optical antiseptic. In the case of some Kodak cameras you got a 8-round clip of .30-06 ball ammunition and a toothbrush.

I think we are being done - nowadays you're lucky to get a battery charger and a squidgy little lens cloth with some. Even the instruction manuals are on a CD...or are a web address.

Well, all that having been said, it is refreshing to see that Manfrotto, the famous Italian tripod and lighting accessory manufacturer, has realised that users of their equipment still like to be able to maintain the goods. Their recent carbon-fibre monopod model is a...well... a model of a good product. It works and will keep on working.

The monopod idea is brilliant for anyone who is toting heavy cameras or lenses and needs some relief from the weight. I spend 4 hours shooting dancers on WA Day with a long zoom and a heavy little camera. The Manfrotto monopod I use - an early cousin of this one - takes all the weight out of my arms and puts it down, while not occupying a big triangular patch of floor. Makes the difference between an easy job and a arm breaker.

Well, like some older Manfrotto CF tripods, this one has three lever claps to adjust the sections. Far faster than screwing the sections together like some cheaper monopods. As they are acting on springs, there will come a time when they grow weaker, and need to be adjusted. This is where Manfrotto have been smart - they moulded a plastic box spanner onto a grip and clipped it to the shaft of the monopod.

If the weather changes or the equipment ages, you just tighten up as you go.

Brilliant. Combine it with the Manfrotto 234 or 234RC tilt top and you've got the smartest quick support in town.

The Translucent Mushroom vs The Poop Scoop - A Studio Battle

I was conscious of the anomaly of what I was doing but it was all for a good cause; I was trying to determine which of the new Mag Mod light shapers would be the best for event coverage. I had inveigled Chelsea Bunz - the Steampunk Absinthe Fairy - to come in and pose for head and shoulders shots with the IceLight 2 and Promaster LED 120 portable lights and I thought to take advantage of the chance for some Mag Mod experienmts. They were duly conducted but I am still in a quandary.

For those who came in late, the Mag Mod light shapers are designed to attach firms to portable speed lights and to give either colour, diffusion, or concentration for the flash. I want something that will let me front up to Steampunk patrons of Rigby's Bar in St. Geo. Tce when they have one of their Steampunk Balls and take well-lit portraits in a flash. I need to do full-length, half torso, and head and shoulders.

I most definitely don't want to do it with a tripod light stand or strange umbrella rig. I know this because I have tried it before and found out that in a crowded venue of people having fun, that kind of gear makes me a social menace. I need to be light, bright, and no tripod legs to trip up the dancers.

The Mag Mod Dome is the translucent mushroom. It attaches magnetically to any speed light and provides what can best be described as a bare-bulb effect. Gorgeous in a small room - the light goes everywhere and nothing gets too much of a hot spot. I would choose it unquestioningly for areal estate coverage. The pros in that game know their own lighting better than I do l but I still think the bare-bulb is the way to go.

The other choice - the Poop Scoop - has a more dignified name; Mag Bounce. I know my readers, and I am willing to bet a number of you will ask for this product by the name Poop Scoop. The manufacturers can gnash their teeth...Australians are Australians and this sort of thing happens... It does not detract from the useful nature of the device.

I find it delightful. Bigger than the translucent mushroom, and slightly more daunting in appearance, it casts a harder front of light out to the subject - witness the slightly harder shadow behind Chelsea - but there is still a some illumination that escapes upwards and backwards through the white silicone shroud, and this bounces off walls and ceilings. If the Stay-Puft man was a photographer, it would bounce off him. The fact that it projects more may be the deciding factor for open events.

The joyous thing about the Poop Scoop is the fact that Mag Mod have put two sets of samarium magnets in it at 90º to each other. You can run the speed light sideways and still project out the front of the camera. This means you can alternate between portrait and landscape orientation with a twist of your left wrist. If you're shooting a prime lens with auto focus you never need shift hands to fumble for anything. Just run and gun.

The other joyful thing is that if the event you are covering - Steampunk Ball, family dinner, or wedding - turns violent, and you have to make a run for it...The Mag Mod accessories are mostly made of soft flexible silicone rubber. You can squash them up and stuff them into your pocket as you scuttle for the door.

The Eye Of A Fish - Tokina

I have not reviewed many fish-eye lenses in this column over the years - not for any sinister reason, mind, but really because I am at a loss as to what images will be best captured with them.

I do not swim underwater with the fish and rarely go to pop concerts or inaugurations that might have tens of thousands of people attending them. I rarely go into caverns or cathedrals, and generally do not take the wide view of the place. So for me, the fish-eye view is a novelty.

For others, it can be the exact way they see the world...and I am not talking about haddock and tuna...some people see a wider view than I do. Not surprising, really, as I was fitted with spectacles at the age of eight and have seen the world through frames for the last 60 years.

For those who do see more, the Tokina AT-X 10-17mm f:3.5-4.5 DX Fisheye lens is a wonderful device. It is avaiable for Canon and Nikon mounts - this one is the Nikon version - and is built in the old-school material - metal. Note the slightly bulging front element that is characteristic of a fisheye lens and the fixed compact lens hood.

As we said with the other Tokina lens reviewed recently, the focus and zoom ring action is smooth and well damped and the operation very quick indeed.

A worthy optic for experimenters, interior shooters, landscapists, and environmental shooters. Not exactly a portrait lens, unless your taste in portraiture differs markedly from that of the rest of the world...and from that of the clients. Mind you if your clientele are haddock or you do schools portraits for herring and you can sell  the images, by all means come in and buy one!

As with all Tokina: made in Japan

One Of The Dishes On The Buffet - Tokina

When we get a big-name camera we sometimes get a big name complex...and we cannot see beyond that name.

Members of camera clubs throughout the state are familiar with this as discussions of Nikon versus Canon versus Sony versus Flapoflex start up during the coffee breaks. The opinions expressed range from youthful enthusiasm to senile folly but fortunately there are few fist fights over the subject. Fair amount of snarling, but...

It can be the same with the lenses for the cameras. The big-name enthusiasts argue with each other and in the process sometimes fail to remember that there are other players in the game - and some of them are stars. Sigma, Tamron, and Tokina come to mind...and we're going to consider the latter brand.

I can make a personal judgment of this brand of lenses - I own one. It was purchased when I ran Nikon cameras and I was so taken with what it does that I retained it when I switched systems. It is the constant workhorse of the Little Studio and for good reason; it has a focal length and focus range that is unavailable in other brands , and it is very well made. For interest - you are looking at the illustrations on this column through it - the Tokina 35mm f:2.8 Macro.

But back to the lens in the heading image. Tokina AT-X 70-200mm f:4 PRO FX VCM-S. That's the usual advertising alphabet soup to tell you that it has a big enough image circle to work on all Nikon cameras, an image stabilising mechanism inside, and no aperture ring. You'll see that readily from the upright image, but what will not be evident until you handle the lens will be the weight of it and the solidity of the barrel. The secret lies in the fact that Tokina use metal barrels for their lenses.

The operation of the focus and zoom ring are as smooth as you could ever want. The focusing is internal so there is no pumping of the front element.

In every respect this is a first-class medium zoom lens that deserves your consideration along with the others in the class. The price is likely to be very attractive. I know the 35mm Macro was certainly so.

One other note: Made in Japan.

Don't Be Shortsighted -Try A MIOPS Pic...

I have waited a decade for a straight line like that...you may also have been waiting a similar length of time for an easy way to make special effect shots with your digital camera. Well, the time has come - the MIOPS is here.

Over the last few years there has been increased interest in doing spectacular shots - capture of lightning as it strikes - lightbulbs and balloons shattering - time lapse sequences  - sound and motion activated photography - etc. Some of these images have always been possible - even in the film era -  but the amount of equipment and specialised knowledge to arrange them has been staggering.

As an example, most photographers have seen Dr. Harold Edgerton's stoboscopic pictures and experiments with flash in history books. Or they have seen Muybridge's studies of animal motion. The results are pedestrian now but were revolutionary at the time, and the amount of grear and mechanical setup that was needed to get them was far beyond what you could carry or afford.

Lightning shots have been done for over 100 years, but not reliably and not easily. You generally had to stand out in an open field while Ben Franklin got his kite in the air...Climbing to the top of the church steeple with a metal umbrella in the middle of a thunderstorm was also a possibility but generally it was the sort of thing you only did once...

And chasing pictures of elusive wild animals in the woods? Baits and blinds and trip wires and telephoto lenses and crawling around in a ghillie suit to change the glass plates...The only simple way to get wild animal shots was to sit in a tree during bear season and make a noise like a bucket of blueberries.

Okay. Now it is the 21st century and you have a digital camera with an electronic trigger port. Canon, Nikon, Sony, Pentax, Olympus, Fujifilm....whatever. If it has a socket for a cable release you are in business. You also need a mobile phone - iOS or Android - and a teenager* to show you how to get an app to work on it.

You also need the MIOPS controller. This little box contains the ability to do sound and light triggered exposures  ( There's your lightning and pistol shots taken care of. ) and it will sit there and do the multiple shots over a very long period of time that the time-lapse photography requires. You don't need to sit there and fire the camera every 5 seconds or so - you can go about your business while it does the monotonous task.

You can get it to respond to laser beams of light or to the sudden interuption of a light beam - here's your chance to leave it in the woods for those wildlife shots without sitting up the tree. You can set up a light trigger beam to capture images of intruders. You're only limited by your imagination and several inconvenient statutes...

The MIOPS is powered by a good - sized lithium rechargable battery so that it can be on duty and responding for a long time. It is equipped with a shoe mount as well as a 1/4" tripod screw socket so you can securely couple it to the camera. There are dedicated connection cords for a number of popular camera makes - the one you see in the illustration is for Canon. Bless them, they have made the cord as well as the controls and port covers in bright orange so that you can see them when you are out the back of Doodlakine at midnight on a astro-shoot and it is as black as the inside of a cat. Would that ALL manufacturers of cords, wires, and connectors for studio use followed the same lead.

As far as controlling the controller, that is where your mobile phone comes in. The days of complex codes and strange computer words are gone - Bluetooth couples the MIOPS to your phone and as soon as the teenager gets the app into the phone, you can use it.

Expensive? No. About 60% of what this sort of thing used to cost and about 600% easier to use. And in-store right now - no need to try to find something on the internet. Save your internet time for reading this column...

* Or you could get the Camera Electronic staff to show you how to do it. They are like teenagers but without the sarcasm and eye-rolling.

Gimmee One'A Dem - Part Five -The Hot Wash-Up

Okay, your friend has come with you into the shop - or perhaps it is the other way round. You may have the whole fam damily in there as well, and that can make for distraction and pressure - better to just keep it to two customers and one sales person. Note: the sales person does not have to be the owner of the shop. The staff are perfectly qualified to help, teach, and bargain, and you gain nothing by waiting for the boss. In fact, you lose time...and if you are not careful you lose standing in the eyes of your mate. Word to the wise...

Assume the best. A comfortable day, room to move, and the sales assistant has had coffee. Let your friend see the three kits on the counter in front of them. If the kits are matched as to lens capability and other general specifications, you can move to the next most important measurement: what does it feel like when they pick it up? This is the point at which the buyer is as expert as the sales assistant or the mentor...because they can feel what feels right or wrong for themselves.

It may be a matter as simple as the weight. Or as complex as the shape of the body grip. Few of these small-frame cameras have a grip big enough to take a full western man's hand with all four fingers engaged. You inevitably have one curled around the bottom of the grip. The other hand can hold the body if you do not have the screen swung out, or at least rest on the zoom ring of the lens. Thankfully, all three have on/off switches that re easy to access and shutter buttons that fall easily under the forefinger. The Nikon has the best two-pressure grip, if you are an old Enfield shooter. ( and less recoil...).

The eyepieces are similar, and as most modern cameras include a dioptre adjustment, they can be quickly brought o the individual's needs. The nose clearance is different for all three, so get your mate to try that out. Funny thing to mention, but noses are individual items...

Are they all reliable? Yes. Is one more reliable than the rest? No. Does it make a scrap of difference in which Asian country the camera or lens was made? Probably not - they have all passed through the cattle race of the Australian importer and that is who you would deal with for any issues.  They are all three reliable, and what is better, that means you are off the hook as far as your mate is concerned.

Some final thoughts: Why did you and the shop hit upon selling a DSLR kit to your mate instead of a compact camera or a mirror-less camera or a waterproof camera?

Well, partly because that is what they asked for...and there is no commercial sense in refusing to sell someone a hamburger when they ask for a hamburger...

Partly because it is the sort of purchase that can grow to greater things in the future. It's happened before. The entry-level buyer goes off and has a whale of a time and comes back and starts to haunt the internet, camera clubs, and shops. The initial little camera purchase becomes a a five-camera system with more long lenses than NASA. More and more gear is sold - more and more new things are tried - and it all ends either in a AIPP fellowship or a messy divorce. Either way our accountant is comfortable.

Partly because to give a person a smaller camera - waterproof or not - is to encourage sandy beach-side disaster. As much as we may want them to carefully ensure that there are no sand grains in the rubber seal or near the extendable lens system, we know what is going to happen. Every summer brings a crop of crunchy cameras back to the shop. The DSLR commands more respect from the user and promotes a bit more caution. Of course when they come in asking for a tiny action camera you can throw caution to the winds and look out the health insurance...

Gimmee One'a Dem - Part Four - The Nikon D3400 Kit

When we ask people to go out and use mirror-less camera systems on the basis of small size and weight we are sometimes forgetting that if you choose wisely, you can get both small size and light weight in a DSLR. The trick, as with this Nikon D3400, is to choose an entry-level camera kit.

Frankly, My Dear, I do occasionally give a damn...particularly if I am hauling my metal-bodied mirror-less with a big-aperture zoom. The weight that I thought I was saving creeps back and my neck knows it at the end of the day. Custom straps help, but I still look at the littler Nikons with envy.

This is one of the new Nikons that feature the simple connection to mobile phones and tablets. Oh, I know that there are any number of mirror-less and DSLR cameras that do have WiFi, but the Nikon system is particularly easy to use. You pair up your phone or tablet with the camera once and it stays that way ever after. Older readers like myself who dread having to perform computer science every time they want to link a picture find this to be a blessing.

Okay, there is also another feature in this kit combo - the lens is a retractable one that allows you to store the front barrel back into the zoom ring when you are not taking pictures. The camera won't shoot until you extend the lens and tells you so in a notice on the back screen.. The screen isnt' a swinging one, and that may very well be a good thing.

Note that people used to using both hands to hold and control a camera may find the two-side configuration of the Nikon cameras a boon. There are still a fair number of pokey buttons on the right hand side but they could move four of the most heavily-used ones to the left  and clear the way somewhat.

One minus feature for the travellers will be the charger system that Nikon have included. The other two make similar-sized charger blocks with a standard figure-eight kettle cord connection to the mains electricity. Nikon have opted to make an adapter that clips onto the charger block easily ...to convert the two-blade Japanese plug to the Australian three-blade...but be aware that it does not unclip and pack away as easily. It's a space-user in the luggage.

No other downsides, however, and even the plastic lens mount with the rather exposed contact buttons is no problem as long as it is kept on the body. The lens is fast to deploy, focuses well, and is sharp.

Indeed , the performance of all three of the kit lenses is such as to bring into question whether an amateur user need change to other optics. In the price range and given the profile of the users, these kit lenses are superb value. The right job means that they pay for themselves within a hundred shots - and who amongst us us not prepared to shoot a hundred shots.

Gimmee One'a Dem - Part One - The Maaaaaate in the Business

I like to think that the people who read this weblog column are astute professionals and keen amateurs. Enthusiasts in art and science - renaissance men and women who can turn their minds and hands to any task. Experts, in short.

Unfortunately, the readers will also be seen as experts by some of their friends who are not as well versed in photography. They may be seen as a resource to be exploited when it comes time to choose a camera. Sort of a walking CHOICE magazine. Someone who can do the hard yards of thinking and make sure that their mate gets something fabulously good for hardly any money at all.

Maaaaaate....

It's not as much fun as you might think. You may indeed be an iconic international superstar ambassador with a string of awards stapled to your CV, but if you put your mate onto a piece of equipment that becomes a disappointment, your name moves from Mentor to Mud. Here's a series this week that will help you maintain your standing in the studio and the saloon bar.

Firstly, be realistic. Is the mate asking you for good advice or bad advice?  That's not as enigmatic as you might think. Some people want you to tell them what to buy because they want to use the goods. Some want advice because they just want to spend money - and will never make pictures. Some just ask to trap you into an argument. You can succeed with the first, and have a good time. The latter two classes of mate will just cause grief.

Secondly, be realistic again - but this time assess whether your mate has the intelligence to succeed with a digital camera. Be as cynical as you please, but keep the answer to yourself. If you send someone out to operate the NIMITZ and they are really only suited to a ten-foot tinnie and a pair of oars, no-one is going to be happy. It's true to say that you never can tell - some people have blossomed into technical geniuses when confronted with the control panel of a modern DSLR, but it is always good to leave a chance open to an automatic escape. Remember that Kodak got rich with the Instamatic camera and poor with the digital...

Thirdly, be fair. You are not the press agent for the camera shop ( I am! ). You are not the shop's management nor the accountant. You are not authorised to offer your mate a great deal on something the shop sells unless you actually own the place...and it is unfair on your part to drag someone in through the front door on the inference that you have the power to compel the owner to discount goods. When it comes to money you cannot be a mate in more than one direction at a time.

You might have wondered about the first part of the title - well, for the purposes of the next few articles, we are going to imagine that your mate is one of the people with little experience of photography...but that they have a need for a " good camera " and enough money to purchase it. We are going to further assume that they have a family, hobby interests, and are going to travel. And that they want you to recommend a surefire winner of a camera kit for them so that they can go to the holiday island/city/mountain top/fiord and bring back winner shots.

We're not going to assume that they read instruction books or internet sites before they buy or use the camera. I mean, why would they? They've got you...

Maaaaaate...

Some Do And Some Don't

Some will and some won't. Some did and some didn't.

And you know, they all should have...

Here's a selection of photographers at the York Medieval Fayre. Some were dressed in period clothes and some were dressed in clothes that had no punctuation marks at all. It did not matter - what was interesting was the selection of cameras that they had chosen to use. The photos by no means show all the people on the ground with a camera, but they do form an interesting list.

If I counted myself, stalking them, I came up with:
1 Fujifilm
3 Nikons
2 Canons
3 Olympuses
1 Leica

and...

any number of cell phones.

The percentages there do not concern me, though I must say that I was pleased to see the number of real cameras vs the number of telephones. What did attract my attention were the number of enthusiasts and professionals who were sensible and used lens hoods. There was enough sun to need them, and the results that people achieved would have been dependant in some instances on the simple little ring of metal or plastic.

At one time a lens hood was a fixed thing - or at least was screwed into the front of the lens with a fine little filter thred and people either left it on or left it off...but rarely paused in action to laboriously match the screw thread entry and gently screw it on. The hoods were cumbersome and, like as not, would be rolling around in the camera bag when needed instead of on the lens.

This changed when most of the camera makers machined bayonet fittings on the front rings of their lenses and provided lens hoods that could be reversed back onto the barrel of the lens when being transported. A quarter twist and a bump lock then mounted the hood. The action was easy - getting people to follow it was hard.

If they could see the difference it would make in combatting glaring sun, it would have been different - but people failed to look at the digital screen results carefully enough. It pointed out two things: either they needed to have a lenshood permanently mounted or they needed a Hoodman Hood Loupe to be able to make any real judgement of what they had just taken.

Those who saw me with the little Fujifilm X-T10 and the equally tiny 27mm f:2.8 lens may think that I am being a hypocrite - there was no lens hood on it. I am still looking for one that fits that 39mm filter thread - rest assured that if I can find one of the old folding rubber ones, it will stay on there permanently. As it is, I made do by adopting the old expedient of turning my back to the sun and shielding the little lens with my body. Not perfect, but the best at the time.

Cocktail Hour Vs Happy Hour In The Camera Store

We are not going to suggest that the clients of Camera Electronic should come in to buy stuff in a sozzled condition - far from it. It has been done, mind, but it was not a pretty sight to see. And it is hard enough getting the sales staff down off the top of the cabinets with a hockey stick at the best of times.

But there is something to be said for the concept of the cocktail hour consultation. Pull up a shaker and I'll explain.

Cocktails are made from a mixture of things - liquors, essences, fruits, mixers, etc. They can be very complex or very simple - provided the ingredients are good, they nearly always succeed. Okay, the pickled herring martini was a general failure but we still sold some in Holland...The point is to get good stuff to start with and mix it judiciously.

And in the camera trade? Well, give some serious thought to mating camera bodies to lenses and flashes. Your tastes and needs may be entirely different than those of your neighbour, and just as you might like a martini and someone else might do better with a Manhattan, so your optic mix muight be different. Here's your ingredients:

Canon bodies
Nikon bodies.
Sony bodies.
Olympus bodies.
Panasonic bodies.
Sigma lenses.
Tokina lenses.
Samyang lenses.
Zeiss lenses.
Nissin flashes.
Metz flashes.

And note - I didn't even mention the fact that the body makers have a full line each of their own lenses that fit their bodies...

Also note that I didn't raise the question of Leica cameras and lenses, or ditto for Fujifilm.

Or the adapter drawer full of possibilities.

Ask your bartender...err...sales assistant for a taste recommendation and try out  a number of combinations. You need not be frightened to mix and match - there are any number of combinations that work well.

Oh, Happy Hour? When the drinks are half-price? Well think of the cash-back offer periods that the manufacturers institute as the closest thing to this. Wait if you wish, and you can score some good savings. Or sip your way with a new lens or two while you are waiting. We are prepared to put coasters down under the telephotos for you...

Planning Ahead For Your New Camera Outfit - A Checklist

Those of you who followed the news from Photokina in 2016 - sent back in part by the management team of Camera Electronic and in part by the press departments of major manufacturers - will have been attracted to the new cameras and lenses shown. Lots of you will have zeroed in on new offerings and are starting to make vague plans to get something fresh...

Well, before the new cameras came onto the sales floor - in some cases this can be months - you could do some good for yourself by making a detailed plan of what to get...in what order. We've prepared a checklist for you. Please feel free to copy it and print it out.

TEN-POINT CHECKLIST FOR NEW PHOTO EQUIPMENT

1. Sell your old camera at the markets, pawnshop, or Gumtree. Hide the cash from the rest of the family. Do this first so that you cannot renege on the idea later. You can occupy your spare time by cleaning out the hard drive and finally editing those 5000 files of the dog chasing a tennis ball.

2. Decide which lenses you wish to keep. This list should also include the lenses that you bought at the camera market, the lenses that have been sitting in the shed for two decades, the lenses that fit the camera system you had two camera systems ago, the lens that your mate gave you, and the lens that you haven't actually told the wife about yet. If none of these match the new camera system you are lusting after...err.. considering...then you are morally justified in selling the lot. Morals play a lot in lens sales.

3. Lift up the bottom of the camera bag or Pelican case and see if anything has slipped down there. It is the photographic equivalent of taking the sofa cushions off and looking for small change but it can yield some surprising finds. Expect old filters and lint.

4. Analyse your photo patterns scientifically. If you have been taking pictures of orchids for 30 years, you probably will not need to invest in a 500mm f:1.8 lens. You can apply the money you save to the purchase of a 78-Kilo tripod and a focus stacking program.

5. Measure the boot of the car. Is it big enough to accommodate the new camera system? Is it big enough to fit all the boxes in if you have to store them in there to prevent the wife from finding them? If she does find them, is it big enough to accommodate you?

6. Check the specifications of your computer system. Does it have enough central memory to run the files from the new camera? If it does, will it overheat? If it overheats, can you make cheese toasties on the outer casing? Note: with some examples of computer from a very well-known manufacture, you can. Kraft Cheddar slices are particularly good for this.

7. While you are puzzling at the figures on the computer, look up the version of RAW converter that the new camera will require - and then look at what your current editing program will do. Of course it will not be adequate, but I just put this in to make you feel sad and alone. A new editing program will bring you joy again, until the next time you change systems...

8. No need the throw out all your old memory cards - they can be used to prop up small flower pots to promote drainage. The new ones that you will need to buy will be faster and have more capacity. You can always ask whether the new camera comes with a free card in the box, if you are not worried by indelicate language.

9. Will you want black or silver? Or silver with tan facings? Or an overall wrap of the national flag?
Or all four? If you sold the car you could buy all four. You can sell cars on Gumtree...

10. Do you need the new camera to be water-proof, water-resistant, or highly-absorbent? Decide now before you go down to the beach.

Extra Post today - A Timely Reminder

Folks, the camera makers have been offering cashbacks for the last few months to boost Christmas sales.

Some have already finished, and congratulations to those customers who benefitted thereby...but some are still going for a very short period of time.

Those interested in Nikon, Canon, Panasonic and Instax should make time today to place an order to take advantage of these last few days of grace.

And you might also keep a screen eye peeled for the main Camera Electronic notices - we're due to have a Friday the 13th sale here at the end of this current week. I'm a little uncertain what they intend to list out but if you go to our main page or if you are a Facebook or email reader you should get some idea.

I don't think that that the management went with my suggestion of a free curse with every purchase but I shall be making up little parcels of them and taking them round to my friend's doorsteps on the day. I am a sucker for tradition...

Uncle Dick

Getting Smarter With Camera Electronic

That's Evelyn in our Rental Department. We're not selling her:

a. She's far too valuable.

b. She's too difficult to wrap.

The interesting thing for you customers out there is that in many cases she is the person you want to talk to if you are unsure about something - particularly if you are unsure what you want to buy.

Oh, sure, all the other staff can answer your questions about new and used equipment, and they can point out the features and controls on the examples that are in the shop. And you can heft them and look through the viewfinders and snap off the shutters...but if the photography you really want to do is outside of a small shop with fluorescent lighting, you really need to go somewhere else with the gear...

Now let's face it - we all haunt the internet - you're reading this right now on some sort of screen - and we all speculate about what sort of equipment would really suit us. We read the reviews and forums and on-line arguments. We listen to our friends tell us what we need. We even read magazines that are dedicated to telling us what we want, and can do so for cars, washing machines, and cameras all in one issue...But when it comes to actually knowing if something is what we want and need, we are still in the dark. We need help. Enter Evelyn with help.

She is in charge of an extensive range of top-quality camera gear - also lenses and lighting goods - that is hired out to Perth's professional photographers. All maintained perfectly and charged up and ready to go. The pros know what they want - but if an amateur doesn't know what they want, they can also benefit from the service. Here's and example of how to do it:

Say you are unsure whether you should get a full-frame or small-frame camera. You are unsure of which brand to go for. You want to do several things - landscape shots, school sports shots, and flower shots.

Weekend one - you hire a small-frame DSLR with a macro lens and a telephoto. You try it out all weekend on the three types of shooting you intend to do. Take all the pictures in RAW and JPEG and see if your image-editing program on your computer will decode the RAW. You can spend the weekdays processing your results.

Weekend two - You hire a full-frame camera from the opposing maker - just to experience the ergonomics of it. Get a zoom and a wide angle and go out and take two days worth of pictures. Then process them in the week.

Weekend three - hire a mirror-less system camera body and one average zoom lens. Use it like you did the others and note the different weight that you are carrying. Also try it on the sports and see if it reacts as fast as you will need. Process the pictures and then compare all the results on your screen. Many image-editing programs will allow you to stack three images side-by-side on the same screen.

You have now got the information you need - gathered in the most appropriate fashion - about your own photography. You have paid out three hire fees and have gotten...a gret deal smarter. If you purchase something within two weeks that is the exact same as the gear that you hired out, you may even be able to get a portion of the rental fee credited toward the purchase.

In any case, you are far better off - you will not be kicking yourself for committing all your photo money to a system that is neither effective nor comfortable for you. You will save the grief of changing a system. Your pictures will be better for it.

What Do You Mean " I Shouldn't Buy Another Lens...? "

This column is nothing if not flexible. We can provide advice that bends in the middle and faces both ways at the same time...

A previous post reported a conversation with the new photographer centred around advice about buying a new Nikon AF-S DX 35mm f:1.8 G lens. That was good advice, and I stand by it firmly, and am now prepared to contradict myself. I've been watching politicians after elections and I can see how it is done.

The new photographer is using a Nikon D3300 which is a dandy camera - with a Nikkor AF-S DX 18-55 f:3.5-5.6 GII lens which is a dandy match. Her main focus will be family shots. I suspect she may get more benefit in this pursuit from another Nikon product - the SB 700 flash.

Her camera does have a pop-up flash in the prism housing, of course. It is linked to the TTL system and is capable of the measure and shoot trick that makes for perfect tiny illuminations and mild fill flash. It can do a portrait inside the house. But it is necessarily low power and equally necessarily draws electricity from the camera battery - restricting performance as it does.

The SB 700 stands outside the electricity supply of the D3300, drawing power from 4 AA batteries. I always recommend Toshiba, Panasonic, or Duracell batteries for this sort of application...and I have settled into using disposable lithium-ion AA cells for all my speedlight work. She'll have plenty of power, quick recycling times, and extra shots in the camera battery for the camera itself.

Okay, what should she do with the SB700 to start with? Fuel it up, slide it onto the hot shoe, lock it there, and turn the flash to TTL mode. Then go out and pursue the kids. The camera will operate as fast as its own AF system will permit and the flash will fire enough light to stop any actions it sees.

Note: I don't mean it will stop the kids from shaving the cat, but it will provide clear pictures of the operation for later evidence. It is hard to stymie the TTL system on a Nikon as it pre-flashes, measures, then exposes the scene. There is PLENTY of flash power for all ISO choices - I have used this same unit for big-church illumination at weddings on 800 ISO with no problem. It can cope with household spaces perfectly.

The thing is consistent. Make no mistake about the comfort that this can provide. People do not want to be sitting in front of a computer whacking the sliders to try to chase fugitive white balance. You tell a Nikon camera to shoot flash and it will agree with this SB700 for every single shot.

And the new photographer can hesitantly press in the rubber locks on the side of the flash head and gingerly tilt it up towards the ceiling and take a shot...And thenfind out more looking on the LCD screen that ever we can teach. Even better - she can pop on the diffuser that Nikon includes in the pack and see even more. I'm not going to take her through the complications of the Mag Mod Dome...I'll just leave that as my little professional advantage...

She may never get past the need for the TTL and move onto the GN settings, or the manual flash. She may never need a slave or master flash setup. But I think she will find the addition of such a sophisticated portable light to be a wonderful thing.