Cocktail Hour Vs Happy Hour In The Camera Store

We are not going to suggest that the clients of Camera Electronic should come in to buy stuff in a sozzled condition - far from it. It has been done, mind, but it was not a pretty sight to see. And it is hard enough getting the sales staff down off the top of the cabinets with a hockey stick at the best of times.

But there is something to be said for the concept of the cocktail hour consultation. Pull up a shaker and I'll explain.

Cocktails are made from a mixture of things - liquors, essences, fruits, mixers, etc. They can be very complex or very simple - provided the ingredients are good, they nearly always succeed. Okay, the pickled herring martini was a general failure but we still sold some in Holland...The point is to get good stuff to start with and mix it judiciously.

And in the camera trade? Well, give some serious thought to mating camera bodies to lenses and flashes. Your tastes and needs may be entirely different than those of your neighbour, and just as you might like a martini and someone else might do better with a Manhattan, so your optic mix muight be different. Here's your ingredients:

Canon bodies
Nikon bodies.
Sony bodies.
Olympus bodies.
Panasonic bodies.
Sigma lenses.
Tokina lenses.
Samyang lenses.
Zeiss lenses.
Nissin flashes.
Metz flashes.

And note - I didn't even mention the fact that the body makers have a full line each of their own lenses that fit their bodies...

Also note that I didn't raise the question of Leica cameras and lenses, or ditto for Fujifilm.

Or the adapter drawer full of possibilities.

Ask your bartender...err...sales assistant for a taste recommendation and try out  a number of combinations. You need not be frightened to mix and match - there are any number of combinations that work well.

Oh, Happy Hour? When the drinks are half-price? Well think of the cash-back offer periods that the manufacturers institute as the closest thing to this. Wait if you wish, and you can score some good savings. Or sip your way with a new lens or two while you are waiting. We are prepared to put coasters down under the telephotos for you...