The Influencers

Watch as Elliot Mess and his elite force of "Influencers" clean up crime and corruption on the streets of jazz-age Chicago...*

A recent posting in DP Review seems to suggest that the role of the "Influencer" in social media marketing is going to decline. Apparently it is going to get more difficult to rock up to a major manufacturer and shout out "Stand and deliver!".

I'm not surprised - with the various natural disasters and manufacturing mishaps that the photo trade is susceptible to, it is getting hard to get them to deliver anyway. That may seem cynical, but that's one of the good things about cynicism - it never disappoints.

I was drawn to the article because I currently occupy the position of "Influencer" for the shop. In winter months it becomes " Influenzer" and the sales of Codral and tissues climbs but that is another story. When I go viral, I go viral big time.

But I'm afraid I am a little sceptical about the status of "Influencer" if there is little evidence apart from barking coughs that I really do make people do things. The readers of this weblog column use computers, phones, and tablets, and are smart enough to operate them far more efficiently than I. That means they are smart enough to make up their own minds about what photo gear to use and what programs to follow. They also know what they like, and can generally achieve it without me telling them what to do.

I have my own likes and dislikes. I have used this column to bruit the things I prefer but it is not because someone has left me a Gladstone bag of money - it is because I genuinely like using certain items and programs. As for the dislikes, well, I am sensible enough to write without making too many enemies. Besides, there is always the chance that the manufacturer of the Dudoflex D will have a better idea next time and the new camera will be wonderful.

There is also the distinct possibility that I can be wrong about things.

My hands are not pretty enough to allow me to act as a product poser for goods and the pictures that appear in this column are taken by me anyway. You try to make your hands look good if you are trying to hold the camera in one of them and the product in the other. It rarely works.

So  -  the end result is that this column is reasonably impartial in its reportage. Only reasonably - I have my limits. If the Sun Star Model Car company of China wants me to plug their products and are prepared to send me a sea container of the 1:18 stuff, I am prepared to abandon all pretence to morality.

Uncle Dick

* Frank Nitti was just misunderstood...

When To Use A Pro Lab - 350 Reasons

The new digital photographer can be forgiven for being confused by any number of aspects of the sport - there seem to be so many to learn.

He or she used to be confronted only by which film to use, does the orange needle match the mark on the light meter, and is the Chemist open so that I can drop my film in? Then in two weeks it was should I buy another roll of film or a bag of barley sugar and box of bandaids?

Now it is white balances, tonal curves, video frame rates, colour spaces, and all the rest. No wonder they have started putting an " Automatic " setting on new cameras and dedicating a knob or lever to it. The relief for some shooters must be palpable.

It is nearly the same for the shooter who wants paper prints of their work. What do they do now that the chemist has gone out of photofinishing and reverted to selling overpriced vitamin supplements and something for the weekend? What are the alternatives with that card full of images?

a. Print it yourself at home on a multifunction printer from Officeworks. No, please - go ahead and do it. The printer will only cost you a hundred bucks and you'll be so disappointed with the results that you won't even have to buy expensive ink cartridges later to try again. The larger multifunctions make attractive pots for cactus.

b. Get Officeworks to print it for you on their big machine. This sometimes works to some extent if your file is perfect and your need is modest. Do not expect art. They are not going to correct your flaws. GIGO.

c. Get an Epson photo-quality printer and do it at home. This works. Start off with the Epson Surecolor SC-600 and move up to the SC-800 if you want larger prints and cheaper ink. Then cast your eyes at the even larger range of large format printers from the company. They will not be cheap but their quality of print is professional and you can be sure that the prints that emerge with K-3 ink on quality Epson, Ilford, Permajet, or Hahnemuhle paper will be be permanent and accurate.

But sad to relate, you are still going to have to be doing a good job with the files. You'll be telling the computer what you want, but you'll have to make sure your monitor is showing you the truth. ( Hint: Spyder colour calibrators, EIZO screens...) And you'll have to make sure that the computer tells the printer the right thing to do ( Hint: either, you, the computer, or the printer will have to manage the colour. Decide early.) And you'll have to make sure that the printer knows what paper you're using ( Hint: paper profiles.)

You will also need to ensure that you put the paper in the right side up. Do not ask this writer how he knows that. Take it for granted that he knows...

A little unsure about all the settings and alternatives? Then you need the Automatic solution...

d. Take the files on a hard drive, CD, or memory card to a professional photofinishing lab. They have not disappeared with the advent of digital - in fact the good ones are going strong because they are the good ones. And they are resourceful, technically skilled, and helpful.

A visit to a professional photofinisher like Fitzgerald Photo Labs at 350 Fitzgerald Street, North Perth
is almost as easy as it used to be to put your films into the chemist. There are real people there who can look at your files and advise you on the optimum sizes that they can be printed. They can suggest paper surfaces for larger works. They can frame the bigger prints - and there are so many options for modern display that you can never run out of a fresh decor idea.

They are able to handle film needs as well - lots of people still shoot on film - and converting the negatives and transparencies to digital files is easy these days. You can get your work back in dual form - digital as well as paper print.

Again you can be sure that the pictures you pay for will be permanent. The big labs use Epson K-3 ink on their big machines.

The joy of a big lab like Fitzie's is that the printing people are there to talk to you and they know what they are doing from long experience. It is not just machine minding in a large furniture or discount store for them. Their job is a profession and they produce professional quality - and that's why Camera Electronic depend on them for our advertising banners and promotional prints. These need to be right and they ARE right.

For those of you  point out that I have forgotten the discount store and the furniture shop...well I remember them when I need tee shirts or kitchen chairs. But not when I need good quality photofinishing.

I Mean...What's The Point?

Seriously?

 What's the point of taking a picture of these two EIZO screens on the rack at the back of the shop?

They just sit there day after day. They both look the same. They never change. All you see is the same colours on each one of them and they just keep coming up the same every time...the images cycle through and they look just alike. Day after day after day. I mean, what IS the point?

That's the point.

 Explore Eizo range and their Cashback selections at cameraelectronic

Day 2 - Pro Graphics - Screen It Like You Mean It!

Thursday of the 2-Day sale concentrates on the Screens of Our Lives...the monitors that show us the images our cameras take.

Camera Electronics sells only the best - EIZO - and there are at least five of the darn things on the Thursday special advertisement. They carry some healthy cash-backs from the manufacturers to further reduce the price. All the more reason to finally do what you know is going to make your images look and print better.

BTW, there are also smaller items on screaming specials - Colormunki and Spyder Elite 5 screen calibrators, for instance. And the bargain of the day - the Datacolor Spydercheckr 24 small colour chart.

If you are currently editing your pictures on a 1965 Astor television salvaged from the tip, please come in and see the EIZOs and the ancillary equipment. We can promise you a better view of the world.

The Triumph Of The Will I Or Won't I...?

The Temptation was always there. Whenever it threatened to go away, I made sure it stayed, and provided new reasons to give in to It...

You know how it goes. I found a spare $ 1000 sitting in the back pocket of my jeans when I went to put them in the wash, along with the Coles voucher that saves 4¢ on petrol. Rather than wasting it on housing, groceries, or medicine, I decided to buy a new piece of photographic equipment. The only difficulty was deciding what to get.

Should it be a new camera or lens? A new tripod? A new monitor? A new printer? Or 250 monogrammed lens cloths? Oh the decisions, the decisions...

Would it be a good idea to put a down payment on something really, really expensive and then put the jeans back in the closet with a $ 50 bill in the back pocket as seed? Maybe more will grow.

      How about an overseas holiday to take award-winning iconic images of Kuta Beach.
Or a domestic trip to Margaret River to take award-winning iconic images of the underside of a table in a winery. Well, I was really torn now...

Then it came to me - I knew. I knew. Perfect. An action camera, a long bamboo pole from Bunnings, and a trip to the dunes out the back of Swanbourne Beach. The images might not be award-winning but By Golly they were iconic.

Uncle Dick

No Need To Be Gloomy - Buy An EIZO

There I sit in my dark little room - drinking. Alone. With nothing but my memories to comfort me...

This would be a very sad post unless you realize that I am writing about sitting in my former chemical darkroom - long converted to a computer and printing room - with the lights down low, drinking espresso and editing photos on my iMac. And happy as Larry.

Well, perhaps not Larry - Moe maybe, or Shemp. Now, I love my iMac, because it is simple to use and I understand where the controls are located. I use it for blogging, surfing, FB'ing, and editing. But it has one small flaw - the screen in glossy and it reflects everything that it sees - including me peering into it*. hence the darkened room - I keep the lights low and diffuse so that I get a little more accuracy in what I see on the screen.

If I was honest with myself I would admit that it is time for a second screen - a dedicated monitor for the editing tasks. The EIZO are the best choice - they have a matte surface that does not reflect the surroundings. They have a warranted 5-year even illumination behind that surface - and their consistency in this is the best in the industry - and they have the correct circuitry to maintain the colour accuracy that you set.

It would mean being able to raise the general level of illumination in the room. Of course it would use up a bit more desk space, but the iMac keyboard is pretty small and the Wacom Intuous tablet can be shifted sideways.

And the espresso comes in tiny little cups anyway...

* A startling thing if you are not accustomed to it.

Eyes Wide Open In Tuart Hill

Did goe to the WA Camera Club meeting to judge pictures last night and was greatley entertained.

And did learne something of consequence, as well.

The club sends out their entries in the projected section of their competition a few days prior to the meeting to let the judge see them and to make notes. This I duly did, propped in front of the old email PC at home with a cuppa. I decided the winners and merits on appearance...with no reference to the titles of the images, as is my preference. ( I feel that photography competitions should be looking contests rather than reading contests. )

Then I took my running sheets to the meeting. The images were projected up on a large white wall with a pretty powerful lamp. And they showed up the inadequacy of my home screen. I made a hurried revision to a couple of placings there in the dark before I was asked to report my opinion - it had changed when I saw the images clearly.

Had I been looking at home on an EIZO screen I would not have been in that position. It would have shown even and well-lit versions of the files and I could have confidently gone with my initial judgement. Even doing them on my iMac in my old darkroom would have been better - there would have been less visual distraction from screen bounce.

The average PC is fine for emails, Facebook, and pictures of Grumpy Cat, but nothing doing for fine judgement or good editing.

Lesson learned. Opens EIZO page on computer and starts to read...

$ 1499 In Full Colour - Correct Colour With EIZO

Just printed out an A4 shop sign for the last of the CG242W ColorEdge monitors in stock.

$1499.

If you are fast you can ring us up or zoom in for this - it is a bargain at that price - remember it is one that has internal calibration already so you don't need to buy anything more to keep it on the extremely straight and chromatically-accurate path.

Your images will never look better.

Of Course You Can't...But Here Is Your Chance Anyway.

Never let it be said. At least not by you. And if someone else says it, go deaf.

There are any number of things that you can't do, but if you can maintain a healthy level of ignorance you can generally accomplish whatever it is that you start. Once you admit doubt and accept advice you are sunk.

It is the Wiley Coyote principle - you can run as far over the cliff as you like but once you look down that is where you go.

A case in point is one of the staff members who wanted a bowl of home-made chicken soup. Not having ever made it before he gathered the haziest description of the process, and a chicken and ran full-tilt at the problem. He appears to have succeeded, if the big bowl of chicken noodle soup and kneidlach that he put in the fridge is any indication. We shall be testing his skill at lunch time. If the shop is closed tomorrow, you may draw your own conclusions. I am willing to try it, but I ain't lookin' down...

Similarly, the owners of digital cameras can exercise the same courage and resolution by skim-reading their camera manuals, closing one eye and reading Ken Rockwell, and pressing all the buttons in the menu. I am doing that right now with one of  the Fujifilm cameras that I have - unfortunately the computer system I have is too old to support the RAW file for this camera, though it does support the files for the other two Fujifilm cameras in the stable. I am in jpeg only, though you must remember that Fujifilm jpegs are wonderful files.

My computer system is also of a type that does not show all the gazillions of colour variations that the professional EIZO monitors do, so I am going to restrict the colour space of the camera to the gamut that the screen can use - and that my screen readers can see - and see if it makes a difference to the actual end result. Some will decry it, and advise against it...but then they said that about shelling Verdun and that worked out pretty well in the end.

Here Come De Judge - With Epson And Eizo

Did goe to the Fremantle Camera Club last night and was greately entertained.

It is always gratifying to be asked to a club to judge competition photographs as it is a sterling opportunity to crush the spirits of the hopeful while selling them more equipment. Plus you get coffee and a biscuit at half-time.

I have expressed reservations about judging in " Here All Week" but we have to remember that even the barest reservations sometimes cover vast oil fields and for the better sort of coffee and biscuit I can be as oily as required. And in truth, I learned three things of value last night.

The competition pictures for projection were sent to me on a CD and I looked at them on my home monitor, making notes as I went. In many cases I was pleased with the overall image but thought them too dark, and made recommendations based on this. Then when the images were shot up n a good screen with a good Epson projector I saw how wrong I was. I had my monitor at home set too dark. Lesson one. Perhaps it is time to go and get an Eizo monitor.

Lesson two was watching the display of the printed images in a separate room. The venue had inadequate down lighting but the clever club people went and got Bunnings halogen work lights, directed them onto the white ceiling, and got an even and flattering overall illumination. As prints are made or ruined by their illumination, this was a very good idea.

Lesson three was the home-made illumination box used to present the prints one at a time for the audience to see during the commentary. I was the commentator so the speech was nonsense, of course, but the images looked wonderful. If you cannot make a dedicated illumination frame, get a Grafilight and do your best.

In the end, the standard of the piccies was very high, and I hope I was able to assess them correctly. The winners shook my hand heartily and the losers chased me down the lane with torches and pitchforks so I think the evening was a huge success.

Hurray For the Free Bee!

Here are a couple of announcements to gladden the heart and fatten the wallet of Camera Electronic customers. The Free Bees have flown back to the shop courtesy of the EIZO and Epson people.

EIZO make monitors - some of the very best in the business - and from time to time change and improve their model line-up. But they are not all serious colour-accurate technological experts - they like to go play sometimes and they want t you to do so too. Sooooo,

The EIZO people will be offering a FREE GoPro Hero white camera outfit valued at $ 269 with all ColorEdge with CN orders. This will apply to models CG246, CG276, CG223W, CX240-CAL, CX270-CAL, and CS230-CAL.

This offer is on right now and will go to the end of financial year - the 31st of July 2013.

Now the Epson people make printers and scanners. I know - I own one of each - and I feel myself particularly qualified to announce the next Free Bee Actually it is a Cash Back Free Bee and that is all the sweeter.

The Epson Photo Stylus R 3000 printer is a wonderful A3+ inkjet printer. It will do rolls, disks, sheets, and slabs. It has useful-sized ink cartridges that are not world-shatteringly expensive and the quality of the printing straight out of it is superb. Getting a correct print out of it is the least fight of any printer I have used and to some extent makes a lot of the complexity that is peddled about printing irrelevant. that is a the wrong thing to say when we are supposed to be experts....but the pleasure of just dropping the paper in and getting the print out is wonderful.

Anyway, Epson want to sell more, and to do so have offered $ 200 cash back if you get one of these printers between now and the 15th of July 2013 - you send them proof of purchase before the 30th of July 2013 and they send you real government money that you won't get arrested for spending. If you elect to purchase  a set of additional inks for the printer at the time of initial purchase - these are the 157-series - you get back and additional $ 200 - making $ 400 all up.

Now if you have bigger ambitions and want a heavier printer that will go up to A2 while still doing rolls, think of the Epson R 4900. This will get you a cashback of $ 500 in between now and July 31 2013.

SO - buzz in and gather up the honey....errr... I mean money.

Uncle Dick

Ten O'Clock At Night

Ten o'clock at night. Remember that time. It is important for photographers - it was in the analog days and is even more so now that we use digital.


10:00 PM is the dividing point between success and failure - between reputation and disgrace. In some cases it is the determining factor in life or death. Let me explain.

If you are a wedding photographer or someone who covers social events like corporate balls, 10:00 PM is the point of time when you must either leave in a calm and professional manner, or stay and eventually help shovel the corpses into the truck. The booze will have been turned on at 6:00 and four hours is more than enough time to fuel the company. If you leave at 10:00 you avoid having to protect your gear from flying drunks and/or rescue your assistant from amorous embraces. You can drive home safely without going to sleep and ending upside-down in a ditch.

And of course you remember the primary rule of event photographers - do not download your cards or try to do any processing after 10:00. Never mind the phrase " deadline ". The only thing that will be dead is you if you inadvertently erase or damage the information on that card through inattention. The bride and groom and the ship's company are not going to disappear if you don't hand them an entire job completed next morning. They want the pictures and they will be back to get them.

Likewise, do not attempt to do professional colour work on files after 10:00 PM even if it is next day. Your eyes tire and your colour perception may well lead you astray after this time. I accept that if you have calibrated your camera, screen, and printer with the appropriate Datacolor or X-rite products - and I do - that you are starting with a level playing surface. I accept the fact that EIZO monitors are the best on the market. But after 10:00 YOU are tilting and are likely to make the wrong decision about what you see.

At this point users of  Lightroom, Aperture and a number of other editing programs point out that they can batch-process any number of images and if they got one looking good earlier in the evening, all they would have to do is press the button and their work would be done. Never - even with the assistance of this feature they still need to tweak here and there and as soon as they do it with tired eyes the whole job is a patchwork quilt again.

This was also the case in the analog days - I lost an entire costume ball through to trying to mix chemistry and process the film after returning to the darkroom late at night. Wrong recipe, flat black negatives...

Please note that it is also a bad idea to clean firearms, purchase real estate in Queensland, or contract marriage after 10:00 at night.

Good Night.

Now Hear This

This is the news for today, Thursday the 2nd of August.


1. New Cullmann tripods and kits have arrived in stock. The new Magic Systempod and Magic Monopod are perfect for travellers as they will fit into your suitcase or backpack but still unfold when required for full-height camera support. The new Flexx kits in either small or large size are amied at tabletop and studio workers as well as those people who pursue macro work out in the filed - they hold cameras, lights, and in some cases subjects steady.

2. Peak camera clips are in store right now. These are adjustable belt clips that house a quick-release mechanism that holds a small Arca plate. You can fasten them onto a regular waist belt or onto the straps of a backpack and depend cameras, lenses, and flashes therefrom. You free up your neck and hands to do other things -  particularly valuable if you are a photojournalist who enjoys riots. You can throw a petrol bomb or half brick while keeping your valuable camera safe. Also recommended for kindergarten teachers.

3. Epson is offering you an opportunity to either confuse yourself immeasurable or make your life simple and grand - depending upon your own approach to the business.  I am referring to their free bonus reward for purchasers of Epson Stylus Photo R2000, R2880, and R3000 inkjet printers. Epson will slip you a Datacolor Spyder4 Pro colour calibrator upon a redemption claim during period from the 1st of August to the 31st of October.

The Spyder4 Pro is the latest in a long line of very effective tools for regulating your digital life. It lets you have your monitor exactly right once a month despite heat, age, and cosmic rays. You get to see what you are actually doing and if you then set up your new Epson printer to reflect this you can go from idea to screen to print with consistency. Note: if your eyes are wonky, you can set up your system to get an accurate and consistent wonk that reflects your own vision of the world. If you are Picasso you can become very rich selling this wonk.

Nevertheless, buy an Epson, calibrate your screen with the free Spyder, and enjoy your photography. I have, and I do.

4. Eizo make some of the best monitors there is. Are. Was. Well, anyway they are consistent, evenly lighted, long lived, matte screened, and generally look after themselves no matter what you display on them. They have a new range aimed at all segments of the business:

a. The CG series - these go on from the current ColorEdge lineup and are aimed at the press, pro, video editing world. They are self calibrating with a very wide colour space and even include presets for common broadcast standards. There is to be a 27-inch and a 24.1-inch.

b. The CX series. Mid-range target for pros and prosumers...dreadful word that...with an inbuilt self correction sensor that will maintain the calibration that you do with an external colourimeter. Apparently it covers most of the Adobe RGB colour space. You can get calibration software and a hood as optional extras. Again comes in 27-inch and 24.1-inch.

c. The CS series. Entry-level users who work in the sRGB colour space will like this one. It's got that self correction sensor of the CX series. 23-inch size for this one.

With the CG and CX, waiting time for stability of display is reduced from 30 minutes to 7 minutes and there is a new uniformity equalizer that keeps the colour temperature and brightness stable even if there is a change in the ambient temperature of the environment. This means you can go outside with them and still judge accurately what you are doing.

Note that the Eizo people warrant these things for 5 years or 30,000 hours. Plenty of time to get your holiday snaps done, even if you went away for two weeks instead of one...

Now, folks, that's the news for the day. Please write to us here at CE and tell us if you want this sort of blog coverage in future - abbreviated points rather than separate essays - and we will try to accommodate whatever you decide upon.

Software Upgrades - OSX Lion Compatible

As previously blogged, there is a number of software that is currently not compatible with the new OSX Lion.

The following software upgrades are now available and are compatible to OSX Lion;

EIZO EasyPIX

Announced Tuesday 9 August, EIZO's EasyPIX software now supports Mac OS X 10.7 (Lion).  Download directly at http://www.eizo.com/data/downl​oads/software/lcd/easypix/Easy​PIX210.dmg

EIZO ColorNavigator 6
Still on EIZO, ColourNavigator 6 has also been upgraded to meet compatibility requirements of Lion.  Read about the improvements that come with ColorNavigator 6 and download directly at http://www.eizo.com/global/products/coloredge/cn/index.html#4  

Nik Software - Dfine V2.0
Dfine 2.0 has been updated to install properly on Mac OS X Lion.  If you need to make a fresh installation of Dfine or have purchased a new Mac, download v. 2.108
**Please note - this is the only upgrade we have been notified of thusfar for Nik Software.

As we become aware of new updates we will continue to let you know!

New Software Update - ColorNavigator v6

If you own an Eizo monitor then this post is marked for your attention!!!
 
An update to the ColorNavigator software is due to be uploaded to www.eizo.com this month (expected August 10th).

The new version will be presented with a brand new GUI and will have a number of new features.  The other upside to this new update is that it is compatible with OSX Lion.

We highly recommend keeping your eye on the website and moving over to the new version once it becomes available.

Free Wacom Intuos4 with Eizo CG243W

50% off Eizo EasyPIX

NEW EIZO Premium Flexscan 27inch Wide Monitor (SX2762W)

Featuring an impressive 27-inch screen, wide color gamut, and hardware calibration capability with the optional EIZO EasyPIX color matching tool, the FlexScan SX2762W makes it easy for professionals in graphic design, digital photography, CAD/CAM, and DTP to get predictable color results.

• 2560 × 1440 native resolution
• 850:1 contrast ratio
• 270 cd/m² brightness
• DVI-D, DisplayPort, and Mini DisplayPort inputs

The FlexScan SX2762W features a 2560 × 1440 native resolution across its 27-inch screen. This is more than double the pixels of a 19-inch monitor with a 1280 × 1024 resolution and 60% more than a monitor with a 1920 × 1200 resolution. This gives you plenty of room to spread out your windows and palettes.

Wide Color Gamut

The monitor reproduces 97% of the Adobe RGB color space so it can display most colors in a digital photo taken in Adobe RGB mode. Furthermore, it also has an sRGB mode to accurately reproduce colors in this narrower but commonly used color space, such as those seen on web pages or digital photos taken in sRGB mode.

Hardware Calibration with EIZO EasyPIX

EIZO EasyPIX lets you calibrate the monitor itself (hardware calibration rather than the computer's graphics board (software calibration). This ensures more accurate and predictable color. EasyPIX is sold separately and consists of software and the EIZO EX1 color sensor. 

Detailed Color Control 

The OSD menu and bundled ScreenManager Pro for LCD software offers adjustment of brightness, gamma, saturation, hue, gain and color temperature from 4,000 K to 10,000 K in 100 K increments. For fine-tuning of even a single color, the hue and saturation settings for red, green, blue, cyan, magenta, and yellow can be adjusted independently. 

Preset Modes 

Different types of creative work require different color settings. To ensure you get the right ones, this monitor comes with three customizable preset modes for assigning your own values for brightness, contrast, color temperature, and gamma. In addition, Paper, Text, Picture, Movie, and sRGB modes are also included. You can switch modes automatically with the bundled ScreenManager Pro for LCD software or manually with the press of a button.

Brightness and Color Temperature Stability

To ensure proper display of color, the FlexScan SX2762W comes equipped with patented EIZO technology that stabilizes the monitor’s brightness level after startup or coming out of power saving mode. Furthermore, a temperature sensor detects and automatically suppresses changes in color and brightness caused by fluctuations in the surrounding temperature.

Available now at Camera Electronic, for more information on the SX2762W and more Eizo products head to the EIZO website or speak with one of our friendly sales staff.

EIZO June Promotion + Price Reduction

EIZO is the world leader in graphic monitors. EIZO monitors can reproduce up to 98% RGB colours and have a Look-Up table starting from 10 bit up to 16 bit. They come with a 5 year or 30,000 hour replacement warranty. Ask in store for a demonstration today. 

EIZO have reduced the price of the following monitors:

EIZO S2433WFS was $1,705 NOW $1,610
EIZO CG243W was $3,190 NOW $3,120
EIZO CG303W was $4,620 NOW $4,515
EIZO CG232W was $12,100 NOW $11,830

EIZO Promotion:

Below is the current EIZO product chart:

Eizo Deals and Price Reductions!

We have in stock the 22inch FlexScan S2243W monitor for a new low price if $1120!

The FlexScan S2243W is capable of outputting 95% of RGB color and is supplied complete with EzyPix 2.0 software, origami hood and a full 5 year or 30,000 hour warranty.  This is probably the best value for money professional display solution for photographers committed to colour consistency and faithful reproduction of tone.   

 

We are also pleased to announce that the new self calibrating ColorEdge CG275W is now in stock and has been selling well.  The pro shooters that we have been supplying the monitors to have given great feedback and told us about the huge benefits and time saving features of these screens.