Thursday, April 27, 2017

Camera Electronic Endorse New Camera From Flapoflex


The biggest news this season is the industry-shaking announcement of the team-up of Camera Electronic with Flapoflex Corporation...and the introduction of the Flapoflex Mini camera.

Here are the first images of the camera after it was handed out by Howard Frank. Let us walk you through the features:

1. Pure non-digital operation. Sharp eyes will spot the film rapid rewind crank and fast-wind lever. No more worries about charging batteries and corrupting memory cards with the Flapoflex.

2. Solid-state viewfinder system. We have not seen a viewfinder window this solid in years.


3. Compact dimensions. Micro 4/3, eat your heart out...


4. Helpful permanent branding on the lens cap and body.

5. Permanent lens cap. never lose it again.


6. Flash-free pentaprism.

7. Patented DeepSqueeze padding on all grippable surfaces. No finger strain.

8. Fashionable white/black/grey colours.

When people ask you what the Flapoflex Mini can do, we respond with " What can't it do? " While they are answering this we make a run for it.

Flapoflex did...





Labels: , , , , ,

Friday, January 13, 2017

Murray Street Colour


I plan to make it a habit to call in at our Murray Street Store - corner of Queen Street - at least once each week. I've learned not to warn the staff exactly when in case they turn off the lights and hide behind the sofa - my relatives do this a lot.

This week's visit revealed lots of new things; an old industrial turntable in the laneway out the back, the new coffee machine works a treat, and there is now some colour in the store. The new cabinets are  in and are attracting some pretty bright entries:


a. Leica. Well, Leica is pretty much chrome and black, as you might expect from their history. They do shoot off into bright binoculars occasionally but these are the exception.

But you can always count on Leica for red. The design team that evolved the store displays all over the world were brilliant in translating the red Leica dot that we had become used to seeing into a brand reminder. They adopted that same shade of red and repeated it in the cabinet shelves and linings to draw your eye to the display.

You just can not not see it. You might not be able to afford it...but you know it is there waiting in case your fortunes improve.

Note to the well-heeled: January is a good time to come in and get a couple of dozen cartons of Leica SL cameras for summer parties. Guests appreciate something to do between courses of luncheon and taking pictures is always popular.


b. Olympus. Okay, I defy you to be glum looking at these colourful Olympus binoculars. They are not the largest sizes that Olympus make - it is a firm that can supply quite a variety of optics in various grades - but these small binocs are perfect for pocket or purse.

The colour is the icing on the cake.


c. Fujifilm XP camera. The shape is dictated by the need to make this camera water and shock proof but the colour is just pure art.

Well, no...

On second thought it may also be function. This is an underwater camera and the effect of depth is to make objects look dark blue. The orange may be to counteract this tendency and to make it show up better under the sea. Fujifilm also make a yellow version - this would intensify the effect.

Whatever, it is a camera that can accompany you nearly everywhere and with that bright shell you will be able to find it in you pocket or purse...or glove compartment...easily.

In any case, come into the new store as soon as you can and look for more colour. It's a very nice place to be.

Labels: , , , , , , , , ,

Friday, July 1, 2016

The Photographer's Holiday


They used to joke about Busman's holidays...when they would drive a charabanc to the seaside. Those of you who are old enough to have someone else's teeth know what a charabanc is but don't tell the youngsters...

The photographers in the population also have this sort of experience, though to be fair they do bring it on themselves. No-one NEEDS to go to Bali or Belgium with a camera but everyone I know does. And if they are shooters at home they are shooters over there. Of course the landscape is different and the people are different and the experiences are different, but the pictures in many cases, are the blessed same.

If you are a portrait shooter here I'll bet you shoot portraits there. Even if it is they are just the "native dressed in colourful costume" stuff they'll be of people and the people will actually have some visible personality. Of course if the place you've gone to has a native culture of chasing photographers down the street with machetes the portraits may have a surreptitious nature to them.

If you are a "Canal Rocks At Sunset" sort here you'll be perched on some foreign shore at sunset as well. It's the same sun, and very nearly the same water and rocks, but you'll be out with the tripod and the wide-angle nevertheless. A harmless pursuit, and at least is is less likely that you will be chased while doing it.

Of course the wild animal photographer who has used up all the kangaroo and emu shots that they can think of will have a much wider scope for their interest in Kruger National Park or Banff. Bless them, they'll take Wimberley heads, ultra-long lenses, hides, rides, and native guides and come back with spectacular animal pictures that are very nearly as good as those found in books at the library. The animals take no harm from the activity and the native guides get a steady income and a lot of amusement from the tourists. It is all good.

The soggy photographers - the underwaterists - are also in this category. There are things roiling in the deep that are not in the local deep so they go to where they are.  I have been assured that it is all safe and predictable and cozy and I think this is a crock. Underwater is dank, dangerous, and exciting, and we should all applaud those who do it and survive.

Macro workers? Well since the extent of clear vision in their world is about 5mm, you might not think that they could get much out of travelling all over the world. Nevertheless, like the animal people and the fish people, the bug and flower people can find things elsewhere that they cannot get at home and they do go looking for them. I suspect that the dedicated ones can take as much kit as the wildlife shooters, but in smaller form - lights, brackets, tripods, odd lenses, etc.

Sports? Well a stadium here is a stadium there, and you'll get what you get pretty much the same everywhere. Different teams or athletes and the spectacle of the sport.

And the studio shooters? We get to go to exotic places and leave the mono blocks and the fill cards at home. We can buy postcards of the picturesque scenery and spend our time on a chair in the shade with a novel and a drink. Occasionally we get the camera and take a picture...

Of a busman.

Labels: , , , , , , , ,

Wednesday, November 11, 2015

Heading Out East Of Eucla


"Well, I'm heading out east of Eucla in the car. Now it hasn't been serviced since I bought it four years ago and I'm gonna be all by myself out there but I'm sure nothing can possibly go wrong and my vacation will be perfect and I won't be disappointed at all. "

Yeah. Sure. Said no-one ever...

But every year happy hopefuls head overseas to spend vast amounts of money on seeing things that need to be photographed and can never be afforded again...and they take the camera and lenses that no technician has ever serviced - or even taken a look at. The camera and lenses that live in a bag in a closet in the dust for 364 days per year. The camera battery that gets charged every Presidential election...

And it's all gonna work perfectly...If these people were driving the TITANIC they would hit the HINDENBURG...while smoking a cigar.

Let's reset reality. If you keep the car serviced regularly there is a fair chance that it will work when you need it to work. Murphy's Law aside, you have actually got a better chance in a car that has seen a mechanic. It is no different with a camera. In photographic terms you do not want to be stuck on the side of the optical Eyre highway trying to thumb a lift from passing Japanese cyclists*.

Come into Camera Electronic. Book the camera and lenses in with Thomas and let Ernest and Daniel ensure that they will work when you want them to work. Pay the service cost. Do it before the Christmas holiday period separates you and them. They'll be on their holidays with cameras that take pictures - if you are wise, you will too.

* They are out there. Unless they have been eaten by the French cyclists...

Labels: , , , , , , , , , ,

Friday, April 24, 2015

ANZAC Day Closure


Folks, there was a bit of confusion in the scheduling for our shop this coming weekend.

As ANZAC Day falls tomorrow - 25th of April - on a Saturday, we'll be closed. No trading between 10:00 and 1:00.

We're also closed Sunday and Monday.

Back to work on Tuesday, 28th of April.

Labels: , ,

Wednesday, February 25, 2015

Show And Tell - What I Did On Your Holidays


I came along with you on your holidays. It was quite an experience. Being packed into a small bag together with a passport, spare credit card, and a half-chewed roll of mints. Then pushed through an X-ray machine. Then jammed into the overhead locker under a 1.5 litre bottle of gin.

The holiday itself was nice - out in the hot sun all day, covered in suntan oil, sand, bits of seashell, and what appeared to be some sort of chili gravy. The dip in the sea was refreshing, as was the dip in the wash basin afterward, and the toilet as well. ( Perhaps don't let your toddler play with me next time...)

The drop down the rock cave was a bit of a shock. I expect it was the suntan oil that was on your fingers or the neck oil that you bought at the beach bar...whatever, at least no harm was done. I bear my scars with dignity - hope your knee recovers. Pity about losing your wallet, but at least no-one will be able to access your cards now - that cave is 1000 metres deep.

Funny how holidays are so intense while we are doing them but how quickly we forget. At least you do. I don't. I am going to tell my friend Mac as soon as we get home and show all the images that you took. Including THAT one. Talk about raw...but it was a holiday and far away and what the heck. The rest will make a nice album for the coffee table and Facebook.

As for me, I look forward to the next adventure. I don't suppose you would consider a trip to Antarctica? I'm up for it. I can work down below zero. And it will make a nice change from selfies in bikini bottoms...

Labels: , , , , ,

Monday, December 8, 2014

Cool And Blue And Nikon


If you are the parent of a small child with sticky fingers or the child of a small parent with sticky fingers you may wish to consider this camera from Nikon for summer. It has been engineered to be as sticky-proof as possible and is simple to use in the bargain.


There is a zoom lens inside but the range has been kept sensibly to 3X - this is a camera that will be hand-held most of the time. The lens is fully encased so the beach trip cannot drive sand into it. The buttons on the back and the battery door are sealed as well so the whole thing can withstand 10 metres of water.


The shooting couldn't be simpler - two buttons on top - one for still and one for video. Crazy-close one-touch macro. Little on-board flash tube. Charming menu and assistance graphics. And a cool metallic blue colour.


Labels: , , ,

Tuesday, December 2, 2014

Here We Go To The Holidays - New Hours


Holidays are approaching with the inexorability of a loaded coal train. To accommodate the need to buy stuff we are going to put on extra hours on Saturdays:

This Saturday the 6th - 9:30 AM to 1:30 PM

The following two Saturdays - the 13th and 29th - we open at 9:00 AM and close at 2:00PM.

Help us celebrate these times by coming in and leaving money with us. We promise to be grateful.

Uncle Dick

Labels: , , , ,

Wednesday, February 6, 2013

When Portable Elegance Counts - Fuji


I am a great fan of Fuji cameras - I bought one with my own money after deliberately trying out everything we sell in the same class of equipment. My Fuji has accompanied me on several interstate holidays and to a number of events here in Perth. It provides sterling service as the camera illustrating
the blog here in the shop. I couldn't be happier...

Except.

The Fuji X-10 camera I carry is reminiscent of the shape and weight of one of the traditional 35mm rangefinder cameras. It has the ergonomics of this sort of camera, and I love it for that - but the zoom lens on it does stick out a bit, even when it is housed and turned off. I keep it in a pouch slung over my shoulder, but it would not really fit into the breast pocket of my sports coat.


That is why I am tempted to give it a stablemate - the Fuji XF1. This is a camera that incorporates all the fun features of the X-10 like the EXR sensor, the special programming, the panorama feature, and the very good f:1.8 lens - but it has been engineered to allow that lens to collapse into the body structure for storage, reducing the profile of the camera to true pocket-size.

Here's the front and back views of two varieties of the camera - there is also a light tan one that is extremely attractive.


The joy of the new lens structure is that it is still mechanical  - you twist and pull to erect it and then twist to zoom - no wicky little motors to go wrong. Metal barrel.







As an experiment, I used the black XF1 to take pictures of the red XF1 and the X-10. I should be more than pleased to use this camera on any future holidays. Now to get some better clothing so that I look as elegant as the camera...

Labels: , ,

Friday, February 1, 2013

Pocket Rockets - From Olympus



Don't worry if the title of this blog seems to mention another manufacturer's product - the term " Pocket Rocket " appears in conjunction with many items - and I first encountered it as a child when reading about the Montreal Canadiens hockey team. The Richard brothers - Maurice and Henri were star players. Maurice was Rocket Richard and as Henri was younger and shorter he was Pocket Rocket Richard. I often wondered if they had any of their natural teeth left in their mouths after so many seasons of professional hockey, but that is another story...

The trio of cameras that you see in this blog are the little fun ones from Olympus. They are small and stylish - hence the arty photographic treatment with the props and the million dollar lighting* - but they may be just exactly what you need for your camera bag - or your pocket.




The purple one is the VR 350. It is the elegant equivalent of a stack of post-it notes and a pen. You see something memorable on holiday, you pop it out of your purse, point and shoot. Even extreme close-up, no problem. See a passing parade? Push the movie button and take HD 720 videos of it as much as you like - sound and all. Wideangle? - 24mm in filmspeak**. Telephoto? 240mm in filmspeak. Wow. Even does automatic 3D anaglyph photos and the Olympus people have included a pair of red/blue 3D glasses in the package, so you can take pictures of dinosaurs looming out of the frame. As one does on holiday.


The silver camera next to the EASY button is the VG 160. We sell a bundle of these to schools be cause they are so easy to use - and so cheap. They still have a 26mm lens in filmspeak and this goes out to 130mm. Movies, macro, and a 3" screen on the back. Silver, black, and bright hot colours. Fits in any pocket. Easy.

The elegant grey camera with the noticeable grip is the SZ -14. This is a step up in the Olympus world as it has a lens range of 25mm filmspeak to 625mm filmspeak. Movies, macro, 3" LCD screen, and a pop-up flash tube just above the lens assembly  - for attractive shadowing on flash exposures. The larger grip is a help when holding the camera out to see the screen, and means that a one-handed use is much more secure. The longer lens extension means that this camera could go on a safari trip with you and bring back pictures of things you don't want to get near to. Lions, bears, politicians...

Remember that while we want you to buy a full DSLR kit with extra lenses and three tripods for every trip you take, you may wish to travel a little lighter. These cameras are your chance to do so, and to bring back some pretty darn good images.

* Two fluorescent tubes stuck on the ceiling. Million dollar might have been a little high...

** Filmspeak. The mathematical expression that equates a digital camera's lens and sensor combination to what it might have been able to do in the GOD if it was a 35mm camera shooting film. It clears it all up, eh?

Uncle Dick



Labels: , , ,

--> Camera Electronic

Camera Electronic