Murray Street Colour

I plan to make it a habit to call in at our Murray Street Store - corner of Queen Street - at least once each week. I've learned not to warn the staff exactly when in case they turn off the lights and hide behind the sofa - my relatives do this a lot.

This week's visit revealed lots of new things; an old industrial turntable in the laneway out the back, the new coffee machine works a treat, and there is now some colour in the store. The new cabinets are  in and are attracting some pretty bright entries:

a. Leica. Well, Leica is pretty much chrome and black, as you might expect from their history. They do shoot off into bright binoculars occasionally but these are the exception.

But you can always count on Leica for red. The design team that evolved the store displays all over the world were brilliant in translating the red Leica dot that we had become used to seeing into a brand reminder. They adopted that same shade of red and repeated it in the cabinet shelves and linings to draw your eye to the display.

You just can not not see it. You might not be able to afford it...but you know it is there waiting in case your fortunes improve.

Note to the well-heeled: January is a good time to come in and get a couple of dozen cartons of Leica SL cameras for summer parties. Guests appreciate something to do between courses of luncheon and taking pictures is always popular.

b. Olympus. Okay, I defy you to be glum looking at these colourful Olympus binoculars. They are not the largest sizes that Olympus make - it is a firm that can supply quite a variety of optics in various grades - but these small binocs are perfect for pocket or purse.

The colour is the icing on the cake.

c. Fujifilm XP camera. The shape is dictated by the need to make this camera water and shock proof but the colour is just pure art.

Well, no...

On second thought it may also be function. This is an underwater camera and the effect of depth is to make objects look dark blue. The orange may be to counteract this tendency and to make it show up better under the sea. Fujifilm also make a yellow version - this would intensify the effect.

Whatever, it is a camera that can accompany you nearly everywhere and with that bright shell you will be able to find it in you pocket or purse...or glove compartment...easily.

In any case, come into the new store as soon as you can and look for more colour. It's a very nice place to be.

We Are Getting There Splendidly

Please disegard the expression on the face of our staff member, Mr. Doudakis. He is practising to be the Parthenon in a fog - grim, grey, and Greek. He is really as delighted with the progress of the new Leica Shop as rest of us.

The basic structure is up and we are setting out stock onto the shelves. Leica have an amazing range of cameras, lenses, and accessories. Their binoculars are superb - there is an entires section devoted to them at the right of the shop. We have also made provision for the pre-owned Leica stock in some very elegant show cabinets.

There will be much more coming - drift in occasionally to see the new stock go up. If you want you can buy some...just sayin'...

NIKON - A New Landscape

 The shop is in a turmoil. This is not new - we import turmoils and sell them at good prices. We can service turmoils. We trade in secondhand turmoils and give three month's warranty on them.

Major changes to the cabinetry - and Nikon is the first off the blocks with a new display. Please look at the images - these cabinets are super sophisticated and wonderful to play with. You can open them without a crowbar. Or drawing pentangles on the floor...one day they are going to get stuck and we won't be able to get them open - I'm just hoping none that none of the staff are in there at the time. It will be like watching a dove in a Bell jar...

No - there are good things in there - look at the new binocular selection from Nikon - and look at the new Nikon 1 system camera on display. And there will be more to come as time passes.

Look Left, Look Right, Look Out - with Promaster

We're not just a shop that sells cameras and lenses and memory cards. We're also a shop that sells binoculars and monoculars.

Whether you are watching the Whale Shark races at Ascot or cruising the Ningaloo Reef looking for thoroughbreds, you need a good set of eyes to see your sport. Promaster have introduced two good choices for you - the 8 x 42 and the 10 x 42 INFINITY binoculars.

These are well-built with O-ring seals and a special Repellamax coating to the lenses that mean atmospheric dust and water vapour never ruin your view. They carry a Lifetime No-fault warranty as well.

Of course they have a two-step eye cup for eyeglass wearers as well as bare eyes, and the diopter system and separate focussing mean you do not have to strain your eyes over long periods of viewing....like waiting for your Whale Shark to come in last...

Please note - the power of these differs - see the 8x or 10x designation - but both are also suitable for hunting wild birds. Be vewwy vewwy quiet...

If your binocular needs run to more elegance but a slightly smaller size, consider the 10 x 25 high definition pair. They collapse into themselves for a slim-line storage. Perfect for urban spying or the opera.

The last picture is a very neat accessory for the INFINITY binoculars - it is a tripod mount that screws into the front of the central axle on the binoculars and then goes down to a photographic tripod or other support. It means you do not have to hold the binoculars up for extended periods of time if you are looking for long-distance targets.

Those of our readers who may need to dismount their binoculars quickly - for instance if they need to dive suddenly to avoid Sunderlands or Liberators - should mount a quick-release plate on the bottom of the tripod mount. Cullmann make quite nice ones.

Leica Binocular Opportunity!

 Second Hand Leica 10x42 HD ULTRAVID Binocular

 

We have a second hand pair of these in extremely good condition going for the low low price of $1999!

Complete in the box! Get in quick as we only have one to sell!

*image taken from leica-camera.com

Olympus Binoculars Now in Stock

Olympus has long been known as one of the leading camera manufacturers but some people aren't aware that this experience in precision mechanics and optics is also available in their range of binoculars.

Olympus binoculars are available in five different levels from the basic and affordable PC I range of compact travel binoculars to the more professional EXWP I range designed for long life in extreme conditions.  The top of the range EXWP I series feature nitrogen filled and fully sealed casings making then completely dust, water and fog proof along with advanced lens coatings for clear flare free viewing under any lighting conditions.

The Olympus range of binoculars are very reasonably priced and offer some of the best value for money on the market.

 

Camera Electronic is pleased to be stocking the range of Olympus binoculars, come in a try some out today.

New Leica Silverline Binoculars in Stock

The new Leica Silverline series of binoculars is now in stock.  These ultra high quality optics are available in full size 8x42 and 10x42 or compact 8x20 and 10x25, the Silverline series also boasts a ultra compact and handy 8x20 monocular.

The finish of these new binoculars is the same gorgeous and hard wearing anodized silver as used on the classic Leica cameras, the finish is hard wearing and very scratch proof.  The fine black leatherette grips are the finishing touch and contrast perfectly with the bright silver.  Under the hood these are still the same high end optics as used in the older Ultravid series of binoculars meaning that image quality is of the highest standard.

Visit the Silverline Mini Website or give us a call to get a feel for the styling and quality of these high end optics.