Split Personalities?

I take a little amusement in looking at the packaging of photographic goods...when working on the sales floor that amusement could evaporate quickly while trying to prise some cameras out of their maker's packaging in front of the customers. Crowbars and bad language never seems to set the right tone.

Fujifilm have never been guilty of bad packing, but they do have a strange dichotomy when it comes to their choice of colour. Their  X-series digital cameras produce some of the nicest out-of-camera jpeg results in the industry...yet they are sent out in some of the drabbest boxes.

I am not suggesting that they are bad boxes - just sober looking. I do admire them for putting big letters and numbers on the outside to indicate what is inside - a boon in the darkness of the warehouse. But why so serious, Batman?

Now contrast this with the packaging for the Instax range of goods. Every colour under the rainbow, cheerful to see and cheerful to use. And Fujifilm were very, very clever at the Photo Live Expo 2016 - they made sure that there was a very colourful demonstrator to work with the Instax section.

I do not wish to detract from the efforts of Frank, Justin, or Warwick, but none of them measured up to the eye-appeal of the Instax girl.

Note in this photo of three of them that they are not posing for me - they are posing for Gary Schwidden in the background.

Gary is using one of the new Theta S cameras to take a 360º image of the display hall and the Fujifilm stand from the top of a tripod. He has complete control of it from his iPad. I can't wait to see what the results from this and from some of the other footage he shot during the day will look like - he was able to cover most of the action all day - a busy time.

The Jacques Cousteau Studio Camera

As a person who does not swim, either regularly or well, and who has never taken a camera underwater at any time. I feel I am perfectly qualified to review the products from Nauticam.

They were shown at the recent photo Live Expo 2016, though not in their native element. To be fair, it would have been a bit much to expect the Novotel Langley Hotel to provide a 20 metre tank in their functions room, and even taking the cameras to the restrooms and plunging them into toilets would probably not go down well with the cleaning staff.

So in the end, they were displayed out on dry tables, with a variety of housings, lights, and accessories. The visual effect was stunning.

Now photographers are nearly all gadgeteers, and you don't get much gadget-ier than underwater photography. You need to insure that the camera and flash are sealed away from the water perfectly. You need to make sure that electricity can flow undisturbed. You need to keep the camera below the surface of the waves with enough weight to let it be neutral and not fight its way up or down. And on top of this you need to be able to operate tiny knobs and buttons while your own hands are encases in gloves or fighting off giant squid.

I know these things - I've seen the movies of Captain Nemo.

Witness, therefore the profusion of clips, handles, knobs, and struts on the Nautical equipment. Buried inside each of the large housings is a modern digital camera and surrounding it is O-rings, seals, pressure glands, and feeler arms. There is bound to be a way of doing nearly everything that a dry camera does, but it will be done with larger controls.

Note the twin lights on some models - it is dim down there and extra light is a must for any successful action filming. The modern-day LED light chip is as much an advance over tungsten bulbs as was the strobe light tube over flashbulb guns.

The modern performance cameras that run at ISO's over 1600 must be a boon to the underwater shooter. That and autofocus mechanisms that can be depended upon to cope with movement and tricky lighting situations. The fact that they can also cope with these things on ' dry ' land under rainy conditions is a bonus.

One odd thing - I remember in the dear old Minolta and Nikons days that many of the camera systems were coloured bright yellow or orange - presumably so that they could be seen in the dim blue underwater - not the Nauticam units - they are dark colours - perhaps they do not want to scare off the fish or submarines. Ah, but you do get to go bright if you use an iPhone 6...

So Whaddawy Get For Me Money?

A good question. And one that the people who go to trade shows might well ask themselves before they go. Keep in mind that there are any number of events of this nature in Perth, and the punters can afford to be selective.

The Photo Live Expo 2016 just concluded gave people the following:

A. Enthusiastic and expert speakers upon a range of topics - and the format of the thing meant that the people who spoke on a subject could concentrate on it with the attention of an intelligent audience to help them. There is a vast difference between this and generalised presentation that never really hits the spot.

B. Industry reps who actually know their stuff. I know they know their stuff, because I know those reps. They are obviously speaking to their own topic, and their focus is getting you to give up your money, but when it comes right down to it, you WANT to give up your money so there is no sin there. The industry experts can make sure that when you transfer your dollars, you get back value for it.  They want to see you succeed.  They want to sell you items that do what you want to do and do it well. The great trade reps can actually inspire you to want to do something new. Set someone off on a journey of discovery and art and we ALLLLLL benefit.

C. The chance to listen. Not just to the trade reps. Not just to the Camera Electronic staff. Not just to the lecturers.

To each other.

Photographers - enthusiast to professional - you have a unique view of the world. You might be the kindest and gentlest person on the planet, but you do have to admit that if you were presented with another HINDENBURG bursting into flames in front of you, your first reaction would be to check the shutter speed and aperture and raise the camera to your eye...likewise another Marilyn Monroe on the beach, sunset in Yosemite, or sailor kissing a nurse in Times Square. Don't feel ashamed. You are the Michelangelos of 2016. You are the eyes of the world, and frequently the heart as well...

Listen to what others say. Recognise their skills and their interests. Try them out for yourself. BUY A NEW LENS and TAKE SOME NEW PICTURES. You may very well be the person that others wish they could have been.

Go out with the camera and explore. You can be what you want to be.

What you get for your money is you.

Uncle Dick's Hot Wash Up - The Photo Live Expo 2016

I hope that all the people who visited us yesterday down at the Novotel Langley hotel got home safely and slept soundly - I know I did. It's because I had a happy day.

Tasked with minding the table with the old books o n it, I still had time, thanks to assistance, to tour the rest of the trade room exhibition. What I found were very friendly industry representatives and a pretty good selection of current equipment and materials on offer - and there were  a few surprises for me as well. I'll detail them later in the week.

But was I'd like to say for Monday morning is how well-behaved the crowd of visitors was on Sunday. Not that we expected a soccer riot or anything...what I mean is the tenor of the conversations and questions I participated in or could hear seemed to be very pleasant. I know I don't talk all that much at a bookstall as I tend to bury my nose in the stock and read what it says in there, but lots of people called by and had interesting things to say.

It looked as though that was the case on the other trade stands as well - particularly when a new item like the Fujifilm X-T2 was lurking there amongst the other goods. I was an honourable employee and did my duty and did not spend all my time poking away at the X-T2 but I can tell you that it will be an interesting thing to play with when it comes into ready sale.

Someone remarked during the day that - worldwide - the photo trade is supposed to be shrinking. They cited cell phones as the reason - then general economics were mentioned - then world terrorism (?). They might as well have blamed garlic or the letter "Q" for it... From the looks of the crowd that surged through the Novotel, the trade is doin' fine. Remember that this was a cold Sunday and the hotel was not on major train line and we still packed the room - packed it with people from 35 miles away in some cases.

For myself, I was more than happy to see that a lot of the books went off to new homes. Some of the literature was not old enough to be historic nor new enough to be relevant...but in nearly every book or magazine there was something that could make the reader think. And thinking is what really starts photography going.

More on the Photo Live Expo 2016 later in the week. For today, here is the new Fujifilm X-T2. It exists!

Today's The Day

Today's the day of the Photo Live Expo 2016 at the Novotel Hotel on Adelaide Terrace.

The doors open at 10:00 and there's still space in some of the Photo Talks so you get to find out all about new stuff.

There's trade tables and industry reps and enthusiastic salespeople and new gear and bargains...all to be had for the price of a gold coin donation to Telethon.

It's cheaper than the zoo and fortunately the Camera Electronic staff mostly smell better than the bear cage, so come on down and have some fun. We'll be there until 5:00.

Photo Live Expo 2016 - The Thing You Didn't Know...

Psssst....C'mere....Wanna see what I got...?

I'll bet you thought this weblog post was going to show you something rude. Or secret. And you kept right on reading...

You kept on reading because you are naturally curious. We all are, and unless we are cats it is a good thing. Curiosity leads us to enquiry...and enquiry leads us to knowledge. And knowledge leads us to wisdom. And wisdom sits at home a plays with the cat.

Actually, at our house, wisdom stands holding the door open while the cat decides whether to go in or out...

So what should you do when you come to Photo Live Expo 2016 at the Perth Novotel Langley on the 24th of July - what should your curiosity lead you to? Let me suggest that it leads you to three places:

1. A lecture room for a subject that you are really interested in. Pet photography? Drone photography? Go for it. And there are lots of others available for a pre booking ticket (or maybe buy one on the day...but remember they book out sometimes...). You'll get the latest gen from someone who is an expert in the field.

2. A different lecture room. Choose a subject that you have NEVER DONE BEFORE. What if you don't like it? What if you do...?  Scary stuff, eh?

Consider - if you have never pursued a topic in photography before, you have no pre-conceptions - no mis-conceptions - you may very well have the best eyes and ears in the hall to learn about the subject. If it is all new it is ALL NEW! How many times in your life have you had something all new...for the price of a pint of beer? I mean besides the pint of beer*.

You may be brilliant at it. You may have the gear already to make wonderful images in the special subject. Or you may be able to add a simple lens or accessory or lorry-load of gear to do it. You don't know yet.

Go. Go into that lecture with a cheery heart and a cup of hotel coffee and a biscuit and enjoy yourself.

3.The trade tables. The staff are there to help you entice yourself into purchasing new equipment - you might not do it on the day, but you can if you want to - there will be show specials, after all - there always are. But you can have a feel, play, shoot, think, and talk all day if you've a mind to.

Wise photographers with a specific want will be bringing their cameras down with them to try out the new lenses and accessories. Oddly enough, some very wise photographers will be doing a variation of that - they will be bringing their lenses with them to try out new bodies.

Note: If you think to do this, do the right thing and clean your lens thoroughly, front and back, before you ask to try it on a shop body. People forget that the lens mounts and back elements of their lenses may contain a great deal of dust...

And if you are really set to be analytical, you can bring some cards with you to format in the shop bodies, and then take home images that you can peer into on your home computer. Be aware that new cameras frequently have new RAW data protocols and your image-editing software may or may not be able to open the files. if you are in doubt, look it up on the net before the day and possibly update your firmware. In any case JPEGs open nearly every where and if the camera you are interested in pumps out a DNG you're fine anyway.

If you go away with new information on an old interest, or new information on a new interest, or definite information on a new purchase - you will have had a fine Sunday.

Note to Seniors: If you have a Seniors card you get free bus and train travel into the city on Sunday the 24th of July and you can spend the savings on a lecture ticket!

* Few people want pints of beer when they are used...

Photo Live Expo 2016 - The Trade Tables

The good thing about trade tables at the Photo Live 2016 Expo is that we get to trade - you trade your time and money for our time and expertise. It is a mutual benefit.

The staff of Camera Electronic man and woman the tables with their own knowledge of the equipment on show, and can help you to find the special parts of the cameras, lenses, and accessories that you want to see. We know the equipment. But what is more important - you know you.

Each visitor to a trade exhibition carries with them their own needs. Admit it or not, every photographer has some sort of primary interest and a wide-ranging event like Photo Live 2016 is an ideal place to indulge that interest. There will be equipment form a vast range of manufacturers on display, and visitors can be sure of finding something in their own division to play with.

I use the term play deliberately. You can look at the internet all you want, (and you can read this weblog column every working day, bless you...) but you can't really tell whether a piece of equipment is going to work for you until you actually feel it in your hands - until you look through the screen or viewfinder and make it work. You all have eyes and brains, but you need to exercise your hands and fingers as well.

This is where the shop staff come in. We can set you right as you explore the gear. We can prevent any misconceptions from sending you off on the wrong pathway. Sometimes we can even help you untangle your thoughts if you have been screwing your brain into a tizzy on internet forums. Now, we've got our own tizzies and misconceptions to deal with, but fortunately we don't all have the same ones at the same time so amongst the Camera Electronic workers there will be someone who sees clearly.

Don't be afraid to ask-we won't be afraid to tell. We won't be afraid to say we don't know, either, because sometimes we just don't - particularly if the question involves the arrival time of something you have just seen pop up on the internet. But we'll try to find an answer.

Note: Every staff member has a photo interest speciality. Ask Carlos about food. Ask Sam about bands. Ask Ricky about Sony cameras.

Ask me about Fujifilm and tabletop photography. Prepare to be dragged into the vortex...

Uncle Dick

Photo Live Expo on Sunday 24th July
10am - 5pm
Perth Novotel Langley
www.photoliveexpo.com.au

Photo Live Expo 2016 - The Endless Summer

If you know what The Endless Summer is,  you are qualified to attend the Photo Talk by Russell Ord on Surf, Beach & Lifestyle Photography. It'll be held at 2:00 a the Novotel Perth Langley hotel as part of the Photo Live Expo 2016.

Surfers are tough people and surfing shots are tough to get right - we all try them but you need experience and planning to succeed. Come hear how Russell has done just that for the last 15 years with this fascinating subject.

Western Australians have a particularly good resource for this sort of photography...and they have the glorious freedom to pursue the sport nearly everywhere. Not the middle of the wheatbelt at seeding time, mind, but in the places where the rocks end and the water starts. Russell can make it abundantly clear from the images he shows that the old standard of sitting on the rocks and looking west and wiping sand out of the filter has long been surpassed - now you can get right out there and hurt along with the surfers.

Of course the gear to get hurt with has changed over the ages - the boards have evolved from wooden things the size of the NIMITZ to extremely small organic plastic shapes hat an just barely drown you. The photo gear as well is leaping ahead - the old 16mm camera with the Switar lens is now the action cam or the DSLR with the stunning tele-zoom. Camera Electronic can supply them all so when Russell has fired you up with enthusiasm, come out to the trade tables and see how much trouble you can get yourself into.

And for the folks who saw The Endless Summer when it was brand new...there will be priority seats down the front so you can hear the speaker.

Tickets $11 for pre-booking, or $16 on the day (unless sold out prior) http://www.photoliveexpo.com.au/speakers-and-workshops/

Photo Live Expo 2016 - Cats And Dogs And Alex

Someone reading this column somewhere has a bag at home full of venomous snakes, hungry crocodiles, and angry grizzly bears. And they want a pet portrait done. This is the daily nightmare for Alex Cearns of Houndstooth Studio who must experience a nervous tremor every time the studio phone rings.

Be kind to her. Give her a Sunday off when she can come and talk about the photography she loves to do to an appreciative audience. Come and buy a ticket for her Photo Talk at the Photo Live Expo 2016 on the 24th of July.

It will be at the Novotel Perth Langley Hotel between 10:00 and 5:00 and you would be best to go to the Photo Live website to book ahead for a ticket - it'll be cheaper than trying to buy one on the day and you'll be sure of a seat.

Alex is an award-winning shooter of a subjects that either melt your heart or fasten their teeth into your thumb. If anyone in Perth knows how to take pictures of fur, fins, scales, or feathers while they are still in the possession of their original owners, it is her. Her studio is a howling success (see what I did there?) and even the advertising pictures on the outside of the premises are fun to look at.
So she is a fun person to listen to.

If your own ambitions in the pet photography line run to a little less terror, you will get some invaluable tips on animal behaviour and the best way to capture the spirit of the pet.  This form of photography is an extremely rewarding one in emotional terms as the connection between the subjects of the pictures and their human friends can be extremely close.

Also, some animals are just camera hogs...and they don't even have to be hogs to do it.

Early bird tickets $11, on the day $16 (unless sold out).
Buy tickets here

Photo Live Expo 2016 - The Flight Of The Drones

Love 'em, hate 'em, or sell 'em, the subject of the drones and aerial photography in general cannot be ignored in today's imaging world. Anyone who has seen television or the cinema recently has seen the work of the photo drone and some photographers have become inspired by them.

The Speaker Session between 11:30 and 12:00 at the Photo Live Expo 2016 will be on the subject of drones and aerial photography by Christopher Fulham - who is eminently qualified to speak about it - He is a licensed CASA  UAV pilot. UAV is the fancy name for drones - he can legally fly  in the 7-20 Kg class.

A great deal of confusion surrounds these useful tools - we hear no end of rumours and mate's talk at the pub about the legalities and complexities of the UAV. It's not helped by the fact that there are political and military questions too...and people in pubs always know politics...so this is a good chance to hear Christopher debunk some of the myths and show some of the real capabilities of the aircraft.

It's a rapidly changing field of photography - and you can be sure that there are a number of new products and ideas each month that will be added as it evolves. For those inspired by Christopher's talk and the sight of some of the images that he makes, it is a good idea to get into the habit of consulting Camera Electronic regularly.We have various models of the popular DJI line of vehicles together with the light but sturdy accessories that help them fly...and the equally light and sturdy action cameras to capture the footage.

Of course, if your ambitions range further, with heavier payloads , we can also supply DSLR and mirror-less cameras and lenses too. We stop short of Hellfire missiles or 30mm chain guns, however, which is a keen source of disappointment to at least one member of staff...

Book your tickets to the Drone and Aerial Photography session at Photo Live Expo 2106 

Photo Live Expo 2016 - Wedding Bells Are Ringing

So who doesn't love a wedding? The spiritual experience - the colour - the romance and spectacle - the family connections - the buffet table...

I'll tell you who doesn't love it - the photographer who has been asked to shoot the occasion and hasn't figured out how to do it. Short of skydiving with an anvil, there are few more daunting prospects.

Well, help is at hand. Hie on over to the Photo Live Expo 2016 section of the Camera Electronic website and book yourself in for the talk about wedding photography by Kirsten Graham of Compose Photography. It's part of the Speakers Series. You can get a pre-book ticket for $ 11 as versus $16 on the day... and remember that if all the tickets sell out, you miss out.

Many photographers who are comfortable with other subjects and occasions freeze or panic when asked to take pictures at a wedding. They can be overwhelmed by the idea, by the unaccustomed environment, and by what they see as the responsibility. Kirsten can help by explaining some of the ways that professionals get through this. Remember it is better hearing this from someone who does it very, very well then trying to read it out of a book - or even off a weblog column...

Note for the timid re. responsibility. If you are taking pictures at a wedding you are not responsible for the ritual of the ceremony, the legal aspects, the catering, the flowers, the flower girls, the crazy uncle, or the wedding speeches. You are not responsible for the success of the day or the success of the marriage.

You are just responsible for showing what it looked like. And you can do that with focus, shutter speed, and aperture.

Keep some spare batteries and cards and a long sharp stick to poke the bridegroom awake in case it is a long ceremony.

PS: Kirsten may have better ideas - go along and hear her. You can buy tickets here. Remember that the writer of this weblog column has a secondary job as crazy uncle at weddings and may be biased...

Photo Live Expo 2016 - The Food Connection

Did someone say food? Was that someone Stefan Gosatti?

Well, he talks photography as well. Stefan is going to conduct a 2-hour workshop... a new thing for he Photo Live Expo this year... between 2:30 and 4:30 on the afternoon of the 24th of July at the Novotel Perth Langley hotel.

We've all seen gorgeous pictures of food - from the raw material to the finest dining tables - and thought we could do the same shots easily. Then when we tried we found that there were obstacles in the way - tricks and techniques we didn't know that would make the subjects look fresh and appealing. We longed for the right information.

Well, here it is. Stefan will show how to use natural light as well as speed lights and how to find an angle for each dish that really makes the viewer want to reach out and taste it.

Of course, it isn't finished with the click of the shutter. There is post-production work for nearly every image we take and certainly for every image we sell these days.  If the workflow isn't cool and calm our time and profits melt like an ice cream under an arc lamp. There will be technique aplenty.

Good news for attendees - this year there will be more space for the speakers and the trade display  so it will be more easy and less squeezy!

Now's the time to pre-book a place for this workshop - go to the Photo Live Expo website and get a seat close to the action. The food won't bite.

Photo Live Expo 2016 - Less Than A Month To Go

You will probably have seen one of the Photo Live 2016 Announcements on your Facebook feed - or perhaps you are one of the subscribers to In The Loupe or our shop emails. You may even be someone who reads this weblog column...

Well, you'll have noticed that there is slightly under a month to go until the Photo Live 2016 is staged - it'll be Sunday, the 24th of July at the Perth Novotel Langley form 10:00 to 5:00. The advertisements encourage you to wander down and wander in and wander around.

 The cost for wandering is very reasonable - a gold coin donation to Telethon - but you might want to consider a little more focused activity. There are to be a number of speakers on a wide variety of photographic subject and the cost for attending their talks is VERY reasonable. Like a pinta beer in a pub price reasonable...so you can get the latest ideas about specialised subjects from world-class speakers who are recognised experts in their field. Interested in....?

Sports
Drones & Aerial
Pet Photography
Portraits
Surf, Beach and Lifestyle
Astrophotography
Wedding and Couples
Landscape
Travel

Well, never mind finding an App for that - we've got real live experts for that and for the price of a talk ticket, you get to hear what you really need to know. I'm not going to use the phrase "horse's mouth" here because some of these are attractive people, but if you want to find out what is right - RIGHT NOW - then go to their lectures.

If you're going to be in the workshop mood on the day, there are three longer session. They deal with

Adobe software
Studio Lighting
Food Photography

Now the catch to all these pleasures is that you'll need to book a place for them. And It would be a good idea to do so now, because last year saw some of the sessions booked out. Sure, you might be lucky and nip into a session if it is not packed, but you'll pay more on the day than with a pre-booking.

So go over to the Photo Live Expo website and start clicking. It'll be the most fun on a Sunday that you can have in town.