We are not immune from the magic down here at Camera Electronic - we get just as much of a thrill with the unboxing of a fresh product as you, the customers, do. When the product is absolutely new, is the latest offering from and industry leader, and has just arrived by special delivery it is an especial moment.
Today the product was the new Leica M 10 camera body. The chap tasked with opening it and putting it on display was one of our chiefs - Saul Frank. And the occasion was literally less than a half hour after it had been delivered.
The specifications are on Leica's website. They are on our website. They are long and illustrious, but there are a few main points that we could tell just from looking at the camera:
a. It is slimmer than heretofore in the Leica M Digital range - about 3-4mm difference. The body shape is much more reminiscent of the M-series Leica 35mm film cameras.
b. There is an external ISO adjustment dial that has been positioned in the same place that used to hold a rewind crank. It is a locked dial - to free it for adjustment you pull it up against a detent. Note the red ring to tell you it is in the variable position. When you're done, snap it back down..
c. The battery is slimmer - says Saul.
d. The strap included in the kit is proper full leather. Leica logo impressed into it and all...
e. The LCD screen is way bigger than the previous M-series screens. The viewfinder eyepiece is larger.
f. Leica have continued the characteristic ID mark on one edge of the hot shoe.
The internal improvements in resolution and processing are all in the official spec. pages. Pore over them daily, but do make some time to come in and see the new body in the shop. The one that you see here is for display only for the next 3 months but more salable stock will be arriving next month.
You'd be wise to email or phone some money in now - $ 500 secures a pre-order against a body price of $ 9700. There will be others wanting it as well, so be snappy.
There will also be an after-hours Leica introduction party here at 230 Stirling Street on the 8th of February - a Wednesday evening from 6:00 to 8:00. Go to our Facebook page and look it up, or if you are on our regular email list, be sure to check it over for details.
Note: Saul's hands were clean and careful. The Leica M10 is in perfect shape. And it is a perfect shape.
Labels: digital, Leica, Leica M10, New, pre-order, rangefinder