Well, I saw it.
There it was in the Fridays Studio last night - Monday as it happened - the new Hasselblad H6D camera in both 50 megapixel and 100 megapixel versions. And a table of Hasselblad lenses that fit onto the camera. Also a setup with a computer, projector, and two professional strobe lights with soft boxes. All it needed was a very patient young woman as model and a professional fashion photographer to wring the new camera through its paces.
Well, he'd actually had a chance to have a go before the evening's presentation with some fashion shooting and was able to shows some of the results - large prints on the walls of the studio with amazing sharpens in the details. As the 100 megapixel camera is the industry leader at present for this sort of resolution, we had the privilege of seeing the cutting edge without getting hurt.
This new evocation of the Hasselblad HD system has added any number of conveniences and improvements - an improved range of ISO settings, 4K video, dual card slots, increased dynamic range ( 15 stops!), and a thoroughly better LCD screen with touch control.
Things is faster with USB 3.0 throughout and they have even taken to such of the fashionable modern improvements as the Q button - you get 8 vital functions displayed on that LCD screen at once.
One of the Camera Electronic staff questioned me about the size of the sensors - it turns out that the 50 megapixel model runs to a 33mm x 44mm sensor while the 100 megapixel variety has a sensor that is 40 mm x 54 mm. This is quite reminiscent of the 645 sized sensors of the film era A16 backs.
The new lenses for this class of camera have also been updated to include a faster 1/2000 second shutter speed and the flash shooters will be delighted to see that the X - synch speed can go all the way up to that top speed. Daytime flash fill could not be easier.
The photo demonstration, with the patient young lady, went well, as the ability to dial down the overexposures using the dynamic range was amply demonstrated. The camera is best suited to Phocus software...in this case the 3.0 version...though output can be sent to any number of other formats. Even rather harsh direct flash could not phase the system, and the obvious speed of the camera in processing the RAW files enabled the fashion shoot to flow very swiftly. Apparently the new tethered cable has a great deal to do with this - the simple fact of being more flexible and better connected makes a workflow difference. There is probably a fair bit of wireless capability there as well since they spoke of sending images to iPads while studio shooting is going on.
I think the high speed capture of the device is also at the top of the market, if a video that was shown is anything to go by. I was rather distracted by the photographer's use of cans of paint thrown in the air to make patterns of colour...spectacular, and possibly artistic, but probably the messiest use of a studio I have ever seen.
Let's hope the Fridays Studio never has to undergo that sort of cleanup...
Labels: advertising, digital, Digital Photography, Fashion photography, Hasselblad, medium format, New, studio photography