Singing In The Rain - With The New Fujifilm Lens
Mouthful, isn't it - all those letters. They're easy to sort out, though:
Fujinon - top quality all the way.
XF - this is a lens that will fit the Fujifilm X-mount - the X-Pro1, X-E1 and X-E2 - the X-T1 and now the new X-T10 all share this mount. It is a remarkably unfussy coupling - no wierd levers and fingers of metal that need to be wound round each other - Fujifilm benefitted by looking at other mounts while designing theirs and avoided the troubles.
90mm - this translates in old film-speak to 137mm - it was a classic medium telephoto focal length that separated you from shy subjects and rendered the perspective pleasing. No big noses on the portraits.
f:2 - WooHoo. Fast! This is a lens that you can use in low light like churches, sports halls, and theatres. The combination of this wide aperture and the 90mm focal length means a restricted depth of field in portraiture and a pleasingly softened foreground and background.
Note that it'll also go as close as 60 cm so you can use that focal length to shoot close-ups of flowers and insects.
LM - Linear motor. Faster focusing - higher torque in the internals and a quicker and more precise response.
WR - here's the rain thing. Not that we advocate getting caught out in it like yesterday...but the WR means that the lens is water resistant. If you're doing sports in winter, it's a thing.
Fujifilm's range of lenses just keeps getting wider...and longer...and better. We'll be sure to let you see a picture of it as soon as we get one in the store - as well as some photos taken with it.