Read The Newspaper

I normally do not tell you to go off and read another publication - because like all writers I want your undivided attention. And love and respect and money, etc, etc. If you are running low on any of these default to the money...

But, there are exceptions.

Please read the West Australian newspaper carefully for our Camera Electronic advertisement next Monday morning. I have just written the copy for that advertisement and taken a product shot to illustrate it. The picture looks pleasant and the writing is clear...and the price for the camera shown is absolutely sensational.

I think there are a lot of people who are going to be extremely pleased with this deal - for a lot of reasons - and I would advise you to motivate yourselves into the shop when it appears - or ring in with credit card details - to take advantage of it.

If someone gives you Father's Day money, bring it in. If they give you socks and jocks, sell them and bring in the money...