Snap!
Then I googled the Kodak Retina Reflex IV. Snap. Olympus are channelling the German Retina Reflex. Okay the original is a leaf-shutter mid-quality plastic-bodied 35mm SLR camera and the Olympus is a metal-bodied micro 4/3 mirrorless that can turn out 1000% better photos...they have obviously been designed by the same person. Now as the Retina Reflex was produced 50 years ago, it begs the question where they hid the designer in the interim.
Questions must be asked.
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