The Personal Pick - Part Two - The Trigger Point

I often wonder what it is that will trigger a purchase in the camera shop. Price, of course, is often seen as the overweening factor. Novelty is another. Prestige, colour, and social status all can play a part.

And sometimes it is a very subtle thing...something that can be felt but barely articulated. A wisp...

I like to call it industrial nostalgia. The effect of design that recalls us to our history - even if we never experienced it before. Perhaps a call to desires that we once had.

Two products in the Camera Electronic Murray Street shop started the juices flowing. One by Fujifilm and one by Leica. See if you get the same feeling.

The Fujifilm X100F got a full write-up a couple of weeks ago. The chrome version was winking away in the Murray Street cabinet, looking for all the  world like a film camera of the 1950's or 1960's. It begs for a leather half case, a leather strap, and a slotted lenshood. And then it begs for a trip to Zermatt in winter or Lake Louise in summer. For good, comfortable travelling clothes and a schedule that has scenery and architecture and historic places. Also for morning tea, afternoon tea, and a good dinner...Well, suit yourself about that but a well-fed tourist is a good thing to be.

The person who uses the Fujifilm X100F to best advantage is the thinking photographer - one who brings themself close enough to their subject to make use of that 23mm lens. One who makes use of the Fujifilm X-trans sensor and the film simulations as much as possible. Say what you like about always using RAW files, the convenience of a really good JPEG camera that can go up to a high ISO is not to be sneezed at. If you are a person who combines a WiFi camera with a tablet and cloud storage you may well be able to take an entire office in a bag. Not that you want to work in the office if you are sitting on the hotel deck at Lake Louise with a nice afternoon tea...

Okay, one button pushed on one side of the shop. The other siren call came from the other side - the Leica cabinet. Someone in the Leica factory got all nostalgic and looked out an old lens design...

The Summaron-M is only 28mm focal length. It only opens up to f: 5.6. It closes down to f:22 and focuses to a metre. It has a tiny piece of glass inside a classic chromed brass mount ( with Leica code pads on the mount for modern digital cameras ) and it looks as if it comes straight out of the 1950's. It even has the classic push-button Leica infinity stop to park the lens when you put it away.

It also costs a bomb. But it is built with the precision that Leica have always employed for their optics and it is the perfect accompaniment for the Leica M10. Also recommended for that Swiss or Canadian trip but you won't have as much spare change left to tip the waiter. Particualrly if you also indulge yourself in Leica collapsible Elmarit 50mm and 90m lenses to complete the nostalgia kit. Oh, and the tan leather half case...

I wonder if dear old Walter Benser is still making leather boxes?