Room For Expansion...The New Premises And The Old Customers
As I get older I am a little dismayed by expansion - the increase in the size of bills for water and electricity and the greater role my local council seems to want me to play in sorting garbage. I am even worried about an expanding waistline, though when you get old enough, elastic waistbands and no belts come to the rescue. That's more information than you need.
The new premises for Camera Electronic are also somewhat of an expansion - more floor space, more shelf space, more attractions for the customers. There is to be a 6-inch gun mount on the Murray Street frontage concealed with a dropping bulkhead, so we have nothing to fear from commerce raiders. The staff are a bit nervous but I am all for it.*
Will we get new customers through the door? I hope so, but that is not meant to be a criticism of the old ones. They are welcome too. indeed an number of them have already responded that the new shop will be very close to their workplaces and much more convenient. We can only hope so. The chance of snaring a pay packet before it gets home is always a cheerful prospect for retailers.
Will this mean two different prices? One for Murray Street and One for Stirling Street? No. The business is the business. There may be different lines of stock carried in the shelves, but any real differentiation will have to wait until the place has been in operation for a while to see what people want. Big, heavy, bulky stuff may still source out of Stirling street based upon easier logistics.
The real winners for this sort of new shop will be the customers who run out of paper, batteries, memory cards, Hasselblad bodies, or other goods. They'll know that they need something to carry on with and now - provided they work in the city - they can get it during lunch hour or just after work without having to do the 4-minute mile up Stirling Street in the gathering gloom.
New Epson 7900 and 11900 printers can be delivered to city offices by the youngest staff member on a pedal bike...
Exciting times, eh? A real camera shop back in the city.
*We did consider going with Dial-A-Barrage but they don't work on the holidays.
Visit the new Camera Electronic store at 2/324 Murray St, Perth
For opening hours click here