A-Hoya There Matey - New Filters A'Comin'

We've just gotten a sliver of information from the people who import the Hoya brand of photographic filters that they will be bringing in a new line.

The press release says that Hoya are introducing three new tough filters under the title of " Fusion ". They'll be the three classics of digital photography - the UV filter, the clear glass protector, and the circular polarizer.

The big difference is in the number and nature of the coatings on the glass which are intended to repel dust, water, and fingerprints. It sounds rather exotic as there are to be 9 coating layers to toughen the surfaces.

They'll be in the popular sizes from 37mm to 82mm and look to be quite economical.

We have yet to see whether they will be able to cope with special contaminants - dog noses in animal studios and gummy bears in studios that do children's portraiture...

See the range here - the fusion may not be there yet, but wait for our online maintenance crew, they'll be off break soon :)