The three B's*. A glorious night.
Canon Australia sent some of their new Canon EOS 5Ds cameras out, and one of them landed in the hands of Brodie Butler. Last night Brodie gave a memorable lecture regarding this camera to a gathering of enthusiasts at the Oxford Hotel in Leederville.
Canon made a good choice in letting Brodie work with the new camera - Brodie can do, has done for a long time, did then, and was able to do right in front of the viewers. He can also explain what he did and why and THAT is a rare talent.
As Brodie explained, the new camera is massively increased performance packed into a familiar body shape - that of the Canon EOS 5D MkIII. If you know how that feels, you know how the 5Ds feels...but you won't be prepared for what it does until you see the results.
Over 50 megapixels available in one shot from the full-frame sensor. Available with very fast focussing. Large files, and clean. Wild amount of detail available when enlarging - the display prints that were made by Fitzgerald Photo Laboratory on Chromajet metallic paper were startling in their impact and the impact continued right down into the finest detail of the image.
Brodie was able to take photos there on the night with his trusty Elinchrom giant umbrella reflector and the same lady who had modelled for the original photo shoot. The shots made of eyelashes and detail on a fur jacket were detailed beyond belief - but there they were...
The really startling thing for the landscape, architectural, portrait, or fine art photographer is the thought that this camera can do what it does with all the existing Canon L-series lenses! People who might have been looking longingly at other medium format camera systems while shooting with their faithful Canon system can now shelve their envy - the Canon company has the answer to their dreams.
Their dreams are not going to be inexpensive dreams - this level of performance is not going to be fond in the bargain basement - but the purchase price of this 5Ds camera body or the companion 5Dsr body later on is is going to be a great deal less than the medium format option. And you have so many more lenses to choose from...
Altogether a very satisfying rainy night out - good speaker, great images, a remarkable product new to the market - a product that will be truly useful as well as technically brilliant.
* Brodie, Butler, and beer.
Labels: Architecture, Brodie Butler, Canon, Fitzgerald Photo, Landscape, medium format, portraiture, product launch, product photography, Seminar