The Swedish Fortress Stands Secure - HB Defend Their Honour

Looks like the internet has struck again.

Inaccurately, of course, and anonymously, and with the worst possible motives*. But the victim has fought back.

Someone somewhere posted rumours that the finances of Hasselblad were in trouble.

Hasselblad themselves - with the authority of Ian Rawcliffe, the CEO of the company - have instantly quashed this. They are in damn good shape, they have an excellent product in their new medium-format camera, and they have new products coming in the pipeline.

Visitors to their stand at the forthcoming Photokina will be rewarded with glorious images and glorious devices to play with. Professional users of this brand will always be rewarded with the best working system there is.

Note: The Backstabbers Guild Of Australia never indulges in rumours about cameras. We recognise that the internet market is saturated with this form of nonsensical speculation already and we prefer to confine ourselves to more exclusive treachery.

* Commercial advantage. Rivalry. Moolah.