A Christmas Carol And We all Go To The Dickens...

Whet the knife and boil the oil
Someone here has screwed up royal.
Grab a throat and twist it tight
The advertisement is not right.

If you read the newspaper today you may be astonished to see that 24-70 mm lenses from Canon and Sigma are at an all-time low price. An eye-poppingly low price. An unsustainable send-us-to-the poorhouse price. It is not just a clever marketing ploy by devious minds. It is a monumental proof-reading mistake by tired minds. The first casualty of Christmas 2013.

This is in the true Australian tradition of something coming seriously adrift around the 25th - you'll remember the ILLAWARA and the Tasmanian bridge and Darwin and the cyclone and all the bushfires. Well, this is the Camera Electronic Christmas disaster.

Don't contribute money to the Red Cross for us - no-one is homeless yet. We are about to have a couple of days of irate phone calls but we are trained in how to handle these; we burst into tears and howl like husky dogs. It seems to work.

The REAL PRICE of the lenses:

1. Sigma 24-70 lens    RRP $ 1049    Christmas Special $ 744

2. Canon 24-70 lens   RRP $ 1699     Christmas Special $ 1222

Apart from the advertisement passing 4 proof readers...(!)...we do apologise for the inconvenience to our customers. It is just a mistake, not a deliberate piece of meanness.

We reserve that for our relatives at the end of Christmas Day...Ho Ho Ho.

Kindly Old Uncle Dick