Another Stellar Landing By Hasselblad

The You-Tube phenomenon of people un-boxing equipment as entertainment has a certain charm. I should dearly love to see them unpack some of the stuff that lands in this shop - in particular products from the O corporation. I think they spring-load the cameras and accessories so that they spring out of the cardboard and can never be put in again...

Not so the latest offering from Hasselblad - the Hasselblad Stellar with mahogany wood grip. Here it is peeled layer by layer through the packaging. The box is undoubtedly the most luxurious container I have ever seen. It deserves a place in a museum.

The camera also looks wonderful but I have stopped at the sealed stickers over the screen and lens. The new owner, whoever they may be - will want to dig them off with a pen-knife themselves. Camera people are like that and who are we in the trade to deny them their pleasures.

It is not the camera for the masses - unless the masses are packing money bags the size of Volkswagens. It is the camera for the connoisseur. Bring your wallet and knife and come see us.