Opportunity Knocking - The Swedish Connection

From those wonderful people who brought you Gustavus Adolphus, overweight battleships, and the Billy bookcase...a great new opportunity to get into medium format photography.


I mean Hasselblad - suppliers of photographic equipment to the house of Windsor and the moon. The people who made medium format work easily and well. Now they have made a deal for Australian photographers that means that more artists can afford to do art. Here's how:

 For a limited time the Hasselblad H4D-31 camera body with an 80mm lens, grip, prism finder, digital back, and memory card will be available locally for $ 12,995. I mean locally as in avaialble from Camera Electronic brand new and warranteed by Hasselblad.

This is a camera that has a 31 megapixel sensor - and those sensor sites spread over a medium format area so that there are bigger, fatter, juicier pixels - more sensitive to light and less prone to electronic noise than smaller pixels on 35mm sensors.

The camera is fitted with Digital Lens Correction to get rid of distortion before it has to be put onto a computer file. It is capable of Ultra Focus accuracy.

If you are shifting your point of view with it, the camera is also fitted with a True Focus and Absolute Position lock. You can focus once and lock it in then look up or down and the same place will be kept in the memory as the focus point.

Remember that this will be the gateway into a massive range of lenses and accessories - hasselblad has always been known for this sort of systematic planning. There is a tilt/shift mechanism that can be fitted and a GPS unit if you need to know where the camera has been.

This sort of money - $ 12,995 -  is the kind of spending that is well within the reach of working professionals and dedicated amateurs. It is going to produce an increase in the quality of the photographic results that is a whole new level past even the fanciest of the new DSLRs. This is museum-quality capability, but I'll bet that there are a lot of fashion and wedding photographers that are going to realize that this is the way ahead for them. It may certainly be the way ahead for their business rivals....so now is the time to investigate a golden opportunity.

We've got the Hasselblad H4D-31 in stock in the rental department - we could see the bargain that it is - and you'd do well to come in and rent it out. You'll fall in love.