Hasselblad Phocus now on iPhone, iPod Touch and iPad!!

Hasselblad has released the acclaimed Phocus software on Apple mobile devices with wifi connectivity.  The new App will work on an iPhone, iPod Touch or iPad running iOS4 or later.  

This might sound a little strange at first, why release a 'App' version of what is a fairly complex piece of image editing and management software?  It doesn't seem like the most user friendly software to scale down to fit on a teeny tiny screen!  Obviously this is not what Hasselblad has done, instead they have created a handy little solution which enables greater freedom and flexibility when working in the studio.

The App is designed to connect over a wireless network to a computer running Phocus 2.6 and allow the user to remotely browse, zoom and rate images.  This is ideal for clients to see and interact with the images without having to crowd around a single screen or have to hassle your digital operator.  Imagine handing over a couple of iPads and asking your clients to sit back and select the images they are shot!

Phocus Mobile also allows the photographer to access camera controls from any location within the wifi network.  This means that shutter speed, aperture and all other important exposure settings can be controlled from the elegantly designed virtual camera interface on your device, you can also trigger the camera directly from the same interface.

This App is available for free from the AppStore